How outdoor advertising appeals to an audience is a constantly asked and answered question.

With the progress of science and technology, more and more ways to attract the attention of the audience, AR, VR, multi-screen linkage and so on. But from an audience's point of view, outdoor advertising can be roughly summed up in the following five ways:

Paul McLean, a renowned American neurologist, believes that the human brain has three parts: including climbingAction brain, mammalian brain and neothyrthic.

Among them, the reptile brain is equivalent to a filtering mechanism, in addition to automatic breathing, heartbeat and other routine tasks, the reptile brain will also automatically ignore all "conventional" information, without upward transmission to the mammalian brain and the new cortical layer, interfere with them.

So the first thing outdoor advertising wants to attract an audience is to create a meaningful impressionBreaking the rules, meaning, and creativity are important breakthroughs.

Otherwise, even if these ads flash in front of the audience, they will be filtered out by the reptile brain, and the audience will feel "not noticed at all."

Simply put, it's about adapting to the workings of the brain, and it's irreversible.Ads that cleverly resort to emotion are more effective than ads that convey explicit messages, which is the result of brain mechanisms working. And adapting to the workings of the brain also means that the number of key messages in advertising is not easy to pass on too much.

According to an analysis of more than 1,000 ads, when an ad contains only one message, 30 percent of people typically accept the key message, while when the ad contains three messages, only 14 percent usually accept the first key message.So outdoor advertising is simple and clear, so that the audience can get your message at a glance.

Outdoor advertising is an important strategy to get your audience's attention and tell stories.According to authoritative research, most of the most popular ads in consumers tell stories in advertising.

No one likes to listen to the story, the story's dramatic factors, emotional factors are the key to the audience's heart. Whose outdoor advertising can tell a good story, who can get the audience's heart.

The most typical example is NetEase Cloud Music, which tells a story about "us" on the subway, and behind every text is a story. Not only in a short time to let the audience notice its brand, but also become a subway ads can not bypass the classic case!

Even emotionally appealing advertising needs to create a brand effect，Especially for outdoor advertising, success or failure depends on a few seconds.So it's especially important to use brands to deepen your audience's impressions.

And ads with strong brand effects tend to produce significant sales results, with 68 per cent of them contributing to short-term sales growth, compared with 53 per cent of ads with weak brand effects.

This last and most critical point.The above 4 methods, different outdoor media can be combined with their own characteristics to use, but placed in the right place for all outdoor media forms.

Misplaced resources are wasted resources. Outdoor ads can reach their target audience only if they're in the right place.

Advertisers in the process of running outdoor advertising, the most important thing is to determine the location of outdoor advertising.It is no exaggeration to say that the correct location of outdoor advertising determines the success or failure of outdoor advertising. In reality, advertisers often can't accurately match the right outdoor advertising location due to various conditions.

But"Go for a drink"Outdoor media advertising trading platforms, with huge resources, intelligent search technology, and accurate mapping technology, can help advertisers quickly match to the right outdoor advertising location.

What are you waiting for? Run outdoor ads, publish outdoor media resources, come on.Go for a drink"Outdoor media advertising trading platform!

The above data comes from the network.

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