About Amazon's cross-border e-commerce? Amazon cross-border e-commerce operation keyword usage tips
I have been doing cross-border e-commerce for six years, and I have some experience in the e-commerce industry. Experience may not be as rich as other big sellers, but I'll share everything I know. If you don't understand Amazon's problems, you can do it with me (V：772024802)。 I'm here to arrange a live class for you to systematically help you solve all kinds of problems with Amazon.
Amazon's unseeded model as a cross-border e-commerce industry giant, but also the hottest e-commerce platform, its popularity has undoubtedly over the beginning of a few years ago Taobao, can be called the new e-commerce industry. In recent years to do e-commerce industry is also more and more people, there are many sellers in order to increase their store sales, had to carry out a price war, resulting in a lot of sellers' profits continue to decline, vicious competition also often occurs, so there are many sellers turned their attention to the cross-border e-commerce market, through continuous deliberation and comparison, and finally chose cross-border e-commerce Amazon.
So how do sellers filter and set ad keywords in Amazon's ad delivery?
Learn about products:
As a seller, you first have to know exactly what you're selling. If even their own products do not understand, it is difficult to set good keywords, first of all, the advantages of the product, characteristics, functions, attributes, uses and so on some should be clearly understood, according to these characteristics to their own product positioning, the use of the product itself to better set keywords.
Learn about users:
Sellers in understanding the product, have to clearly know their own products a target group of users, and then to stand in the customer's perspective to think, I need this product, I will search for this product when entering what keywords, but also in the customer's point of view to think, this product and other products compared to what advantages, the above set of keywords will be more accurate.
Know your opponent:
Sellers can refer to the ad data of competitors and the keywords set by competitors to better set the keywords of their ads. A person's thinking is very limited, and competitors so much, sellers can see more opponents how to set the key words, what aspects are they did not expect or ignored by their own, there will be a gap, make up for the gap, will optimize their keywords better, more competitive.
In addition, if the seller still feel that they can not find keywords, you can Google to see the shopping trends in the past month, you can get a month's most popular query keywords and the fastest rising keywords, similar to the hot search of microblogging, you can also view Amazon's automatic recommendations, that is, in the search box to enter a product name, this time there will be an automatic prompt menu, sellers can also find the product's top words in the menu; As well as product data analysis, standing in the seller's perspective to combine, filter out more accurate keywords.
1, grasp the registration opportunity, there are sellers said that the first half of the registration will be easy in the second half (we can try)
2, the use of enterprise information registered sellers must choose the enterprise seller, and ready for business license
3, when registering to fill in the content, pay attention to all use Chinese Pinyin to fill in
4, in the authentication is the need to upload identity card information, pay attention to the ID card must be within the validity period, and can not submit a black and white copy, can not use screenshots, must be required to upload both sides.
According to the requirements to fill in, of course, there are sellers said that amazon is now more biased towards the ability to manufacture sellers, there are factory sellers, you can say that if your strength is good, the platform is welcome.
If you don't understand Amazon's problems, you can do it with me(V：772024802)。 Detailed consultation and learning, can systematically help you solve the various problems of doing Amazon.
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look