A summary of Amazon's day-to-day operations
By those examples, we can gain a deeper understanding of Amazon's operations.
1
Home.
When doing CPC, the higher the conversion rate of the word, the faster the ranking. So when artificially brushing a list, if you want a word to line up to the home page as soon as possible,People who can swipe can quickly get keywords on the front page by clicking on the ads for the keywords we want to improve the conversion rate of the word.
2
Position.
Share a set of ideas about where PPC ads are located. On Amazon, the same doesn ad, and the higher the conversion rate, the more weight the ad will beThe higher the ad, the higher the ranking of the ad. The way to boost your ad's ranking by simply clicking on it is absolutely unreliable. Only click no deal, onlyIt's going to suck this ad.
3
Play.
Amazon's advertising is basically divided into two types: using ads as a natural ranking of keywords, and advertising as a pure conversion rate (no natural ranking is required).
Method 1: As mentioned earlier.
Method two: mainly the use of keyword conversion rate to advertise, try not to do a big word, but do a second level three small words, this word, we do not requireWith high exposure and clicks, we simply want one of the highest conversion rates. Use these words to make money from advertising.
This method we must do a good job of two points, the first point is to optimize the weekly advertising report, the performance of bad words to do a good job of accurate negation and re-openingKeyword ads. The second point is to adjust the advertising budget at any time, if there is a good performance of the advertising group, to increase the budget at any time.
4
Time.
It's important to control the display time of your ads, that is, try to make them appear when your customers' desire to shop is highest.
5
Old and new ads
Every single ad is the right to heavy, do not casually turn off an old ad, sometimes add new words to the old ad, put the old advertisementFace of the old words denied, perhaps the new words of advertising will have a strange effect.
6
Review weight
Buyer show, there are pictures and video review is high quality. Try to show in the home page of the review are detailed description and with pictures with video, such a review weight is very large, the listing plus points are very large, but also easy to attract likes, improve transaction conversion. If the view weight of the home page is higher, then even if the bad review comes, it will not be top-up to the first page.
7
VP rating
A new product in a relatively short period of time less cost than security to obtain a large number of VP evaluations Probably the following ideas, the specific number of wants can be expanded and so on.
Preparation conditions:
(1) 1 master account number plus 1 main push product;
(2) 5 small accounts and 10 and the main push products similar to the lower customer unit price can be placed in similar or the same category of products (2 per small account);
(3) Safer brush single retention resources, brush FBM retention rate is higher (FBA and FBM).
Specific operation: (divided into the main account and small account two pieces)
(1) Master account number In accordance with the normal rhythm to do promotion, brush FBA review;
(2)The rest51 in each account0similar product brushes FBM overseas warehouse, do not ship, but need to provide effective logistics tracking information, can use its platform logistics single number or directly let the brush single intermediary provide. Generally can do 3-5 days after the delivery of the sign-off, and then wait for the logistics show sign-off after 2-5 days to stay evaluation, start to do after about a week can start to review, what stop to see how much VP evaluation is needed;
(3) use the main account number with the sale of these small accounts of 10 products, with the sale of the main account and small accounts of these products inventory are zero;
(4)Finally, use the batch operation table to push this main product and 10The link to sell is brushed under a father-son variant, and the reviews can be combined.
8
High traffic
Take advantage of its own high-flow listing to drive new product traffic, by brushing a single review of the way the need for traffic of new product links attached to the review for praise. Review's content should also be controlled as long as possible and then by like the way this review point to the listing home page, to increase the exposure of new products.
9
review
For security reasons, we use the method of commenting on multiple accounts. Specific operation is in accordance with the needs of a small account on a number of listing, VP words can send small products to fba, in order to avoid being real purchase, it is recommended to brush when selling, do not brush when stop selling. Once the comments are ready to a certain number, there are two ways to merge.
One is that large accounts are merged directly with the sale and the main push of listing, and small accounts include those with the sale of the sublisting inventory adjusted to 0. Another is a large account directly followed by sales, small account delete those listing, so that the main account can grab the shopping cart as soon as possible, this is because sometimes small account fill in the main account brand name will lead to account review.
10
Keywords.
Product main words are compared with the data, for exampleown comforterThe wordmerchantwords The values found are andSearch it outresult Numerical.Make a comparison (in my thoughts inside.) merchant The value represents the market size result The value represents competition, so the larger the ratio, the better)Choose.Words, the same way, put a large number of long tail words into the software to let the software run, run outmerchantThe value andamazon resultvalue to doratio, choose the words of the market competition.
Ranking software principles, enter words in Amazon, put the first ten pages appearASINTake it all off and watch it with yourself ASIN Make a match。
For example, I want to observe competitors ASINI put myself in the want to do 20 Put the word into the software and put this 20 before the wordTen pages ASIN Take it all off.And then with the competitors ASIN To match, rankings can be monitored daily, and if there are multiple rankings.
The big probability is a competitor's advertising wordStocking software to put competitors review Take it all off, mainly to see the color size review Time No VP Evaluation, etc. Analyze these data to stock(Color scale, size ratio, etc.), you can also analyze the review time to refer to the trend heat change of the year。
11
Hit and sell
Share a way to fight and sell. Formal blows are too slow and as disgusting as psoriasis, especially near big holidays.
How to crack down on follow-up sales? If the other side is FBM Follow the sale, use the buyer's account number to do the test sheet, and then all AtoZ, you can get the money back while you complain about his account.
If the other party is FBA with the sale, complain about reporting quality problems or selling fakes, submit evidence, Amazon must thoroughly investigate.
12
Weight.
Weights are divided into two pieces: one is a keyword weight,The other piece is the whole listing The weight of the . A single keyword weight is indisputable, we are more familiar with, is a single keyword weight to determine the ranking of this keyword, after the search for the word purchase and hold or search traffic after holding, a single keyword ranking will be very high. But that's all. Fewer keywords is good to say. But if you'reListing keywords more, so one by one push quite tired in fact.
So what's that called? listing overall weight, when one listing After a large purchase, this amount is generally obtained 500 AroundRed products are more than a thousand。 This purchase does not have to go through a search, directly dp link in. The overall weight of this listing is up, so what does it mean?
As long as the listing inside, by Amazon included words, any combination can be listed on the home page, this product whether it is advertising, deals recommended and so on, there will be natural weighting, this is what we call the disk live, basically how can have a very good single amount, similar to Amazon all kinds of trafficBoth the entrance and the push will take precedence over him. The overall indexing include weighting is implemented.
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