May 4th Youth Day has quietly passed, but the young blood atmosphere has not dissipated. Chasing freedom, pursuing dreams, brave experiences, rich experiences, acceptance of diversity,My generation grew up in a positive environment。

But are you still watching the social media "dry goods" shared a few years ago? Follow the popular way of gnawing a few years ago?

You know, today's social media is changing rapidly, using outdated methods will only make you spend time and effort but not return, understand the latest marketing trends, in order to make your products and brands stand out in the increasingly fierce competition.

Below are some of the development forecasts of the 2020 social media marketing trends by top foreign marketing experts.

Rising advertising costs on Facebook are forcing advertisers to fine-tune or leave

Facebook ads will become more expensive in 2020. The cost per thousand impressions will increase, and at the same cost, you will reach fewer people and orders will decrease accordingly.

For those with lower unit prices, there are three ways to deal with and address this rising cost.

First: Optimize the cost per purchase or cost per lead. There are many ways to do this. One of the most effective ways is to constantly refresh and test your ads, such as ad documents, creatives, audiences, bids, and targeting, to reduce the impact of ad decay.

Second, optimize your website and conduct a variety of operational activities aimed at increasing the unit price or lifetime value of the customer. Increase the ROAS for ads by increasing the total number of orders placed by customers at the time they place their first purchase

Third: Change the way you previously evaluated the effectiveness of Facebook ads. In addition to counting the input-output ratio of your ads directly in Ads Manager, you can also count long-term returns on investment and calculate the lifetime value of your users. Because many sites that rely on Facebook ads as a channel continue to receive new orders from Facebook after they stop advertising.

Assuming customer A's first shopping behavior, ROAS is 6.8, but your user's lifetime value is 157, then the customer's actual ROAS is 10.

A user's real ROI is from the first time she came in through advertising to generate consumption began to count, to the follow-up to become repeat customers, several times the amount of consumption overlay, the follow-up consumption behavior is your real advertising input output.

Rising advertising costs have led businesses to re-focus on video content

Facebook has more than 7 million advertisers, but user growth has slowed. As advertising costs on mainstream platforms continue to rise, marketers have had to pick up content marketing that slowed down before.

Smart marketers will now start investing in valuable content, and we'll see more and more use of IGTV and YouTube content in social marketing. Of course, YouTube video content is also promoted through Facebook.

It's likely that later performance measures on social media will no longer be just conversions, but more likely the length of time each video will be viewed and the total number of times it's played to measure the effectiveness of content marketing.

Personalized brand-to-customer experiences will become the norm

Starting in 2020, brands will see a shift in online marketing and a dramatic rise in hidden social conversations. This means that more people are entering private domain traffic.

If you don't invest time and effort in new "relationship social" technologies, businesses will have to invest more in previous promotional models.

The new challenge for businesses is to invest time and effort in building and hosting private domain traffic conversations, gaining the support of brand advocates, and maintaining their buying mindset. Use automated technology and create faster and better customer experiences by providing personalized services through chatbots, dynamic advertising, personalized email, and text content.

In order to establish a deeper connection with customers, the brand needs to spend more effort to their own brand philosophy, corporate purposes into their own marketing activities, in the brand story into more heart and personality. The cooperation with Red Man will still be very important, through cooperation with Red Man, can bring new story forms and content to the brand.

In addition, it is recommended to start using Facebook's Messenger subscription features, appointments, instant experience and other integrated features to reduce barriers to the purchase process and thus increase conversion rates.

Marketing that uses only templates is bound to fail

Most social media marketing fails because it looks like marketing. People are tired of marketing, the days of creating ads and getting lots of conversions using fixed image templates, or inserting dynamic keywords to wait for conversions are gone.

Social media is beginning to saturate, and people's newsfeeds are filled with advertising, promotion and product information.

Here are three things you need to know about how to sell products or services to your audience on social media in 2020.

What type of content your ideal customers actually like and where they want to see it.

Where to use what content to attract, convince and transform customers.

Contact your supplier to resolve any issues they may have when making a decision.

Now you can start planning your marketing efforts, deliver the right message to the right people at the right time, drive conversions creatively, and start learning to create interesting ad content by using a large "standard template" on the web

Reducing platform channels results in better results

Technology in the social media marketing industry is changing rapidly, and research and updates to marketing technology will not slow down. And that's how to stay ahead of the e-commerce competition.

Advertising costs will continue to rise and new marketing technologies will emerge. You need to create a stronger advertising strategy or a more powerful natural communication strategy.

Therefore, platform-specific strategies will be key to the success of your campaign. YouTube's audience is different from Twitter's, and Instagram's audience is different. Don't try to spread the same content elsewhere.

If you have limited people, don't be a wide-ranging marketer, stop using a platform you barely use, spend time on a platform, master the platform's algorithms and marketing applications, and make sure you invest enough effort on that platform to get bigger returns.

The glikey market is the key to success

In 2020, the market competition is not for everyone, nor for all markets, but to focus on attracting willing people. This is a policy issue between the quality of a user and the number of users.

From the pursuit of the number of users to the pursuit of user quality, it is recommended to choose the platform based on your target customer user portrait, according to the demographic information of different platforms, the following are some platform combination recommendations:

Now you can give your business a clear keyword, and around this keyword to create a series of theme tags and keyword strategies, so that your marketing behavior closely around this.

Simply put, don't do what all the other brands are doing. Take a tone-based approach to your brand to achieve your goals.

Linkedin and Pinterest will return to the main marketing battleground

By 2020, the heat of the four platforms will continue, with Facebook, Instagram, LinkedIn and Pinterest.

But for tiktok, marketing expert Andrew Hubbard has a different view than most: "TikTok is on a similar path to Snapchat, and TikTok is currently a trend, but in the long run, the user base will shift to a new popular platform in 2020 - just as they moved from Snapchat to TikTok in 2019."

No enterprise is willing to invest time and energy on a platform uncertain about the future, because social media marketing is not advertising investment, advertising can be fast-forward and fast-out, to grab the platform dividend. Social media is really a content marketing strategy that requires long-term investment, rather than building on uncertain foundations, but on known solid foundations, which is why I think they're going to go back to LinkedIn and Pinterest and continue to focus on Facebook and Instagram.

The two most anticipated platforms are LinkedIn and Pinterest.

We've seen LinkedIn re-emerge throughout 2019 and continue to grow in 2020. The advertising platform on LinkedIn has long been well-known, but for most small businesses it is too expensive to achieve positive results, but its content marketing becomes more effective as the platform improves advertising.

Pinterest is uniquely positioned as a social platform because its mechanisms are more like search engines than other social media platforms. On Twitter, Facebook, Instagram and LinkedIn, content has a relatively short life expectancy, while pin can continue to drive traffic for years, which is why Pinterest and Linkedin will get more attention in 2020.

Real content is better than carefully polished packaging

In 2019, youTube, overpacking videos on Facebook and over-beautiful photos of PS have hurt most people's hearts, and consumers are eager for real product reviews and feedback.

2020 will be a year of human marketing, with businesses that offer barrier-free access, after-sales support, and great content. Here are five examples to help you create engaging content:

Live from anywhere. When you're planning to start playing games with your three kids, and your last clean dress is sprayed with your child's cough...

Record your podcast in a real-life scene so listeners can experience your life and environment through audio.

Discard the filter. Whether it's a scar on your eyebrows or a holiday meal that will make you gain 15 pounds, let it go. Let your audience see who you really are.

The video contains a lot of information. Consumers will look for clues in your videos. They want more than just a perfect script. They want to see who you are and give them more room to think.

Tell the truth. Is 2020 going to be a tough year? Tell your users not to say, "It's been a challenging year!" "You can share what went wrong the night you were about to give up your business, you're full of thoughts, you've counted the mistakes you've made, you've used the truth to get you closer to your customers."

Summarize.

Social media marketing in 2020 is beginning to return to its essence: content marketing. No longer a simple handling content, no longer a repetitive product promotional post, not to rely solely on over-packed advertising to bombard consumers.

Creative content or videos will become indispensable if you want your brand to stand out.

—END—

About Yule Out to sea

Yule Offshore Platform is committed to providing one-stop services and solutions for Chinese offshore enterprises, including cross-border training, account registration, marketing promotion, resource cooperation and so on. Main business cross-border training covers cross-border e-commerce, foreign trade B2B, APP sea and overseas self-media and other full-quality courses, the platform is full of big curry, are in the industry for 5 years plus experts or sellers.

I knew you were "watching."