15 years of digital advertising spending in Thailand: Facebook and Google have become the most popular advertising platforms
"Why do fish in the deep sea grow so ugly?"
"The deep sea is dark, no one can see anyone, we will grow casually"
Listen to what the Thai Digital Advertising Association (DAAT) and TNS say
In 2014, Thailand spent 6.115 billion baht (about 1,126 million yuan) on digital advertising, up 44% year-on-year;
In 2015, it reached 8,084 million baht, up 32% year-on-year, and in last year's report, the forecast for 2015 was 33%.
Digital advertising spending is expected to reach 9,927 million baht in 2016, up 23% year-on-year.
On a trend-by-trend level, growth has continued, but growth has started to slow, averaging 10 growth points per year.
In 2015,Thailand's telecommunications and automotive industries spent 974 million baht and 918 million baht, respectively, far more than any other industry.Advertising spending in both areas is expected to continue to grow significantly in 2016, exceeding 300 million baht (about 55.26 million yuan). In addition, beauty salons and household items are also major advertising expenditure.
Launched in 2015FacebookSpending on advertising platforms exceeded 1.9 billion bahtAbout.24% of all digital ads，Year-on-year growth of 97%;Surpass Display for the first time。YouTube, on the other hand, is almost in step with Facebook, accounting for 20 per cent, up 89 per cent year-on-year.
No doubtFacebook and Google (YouTube) became ThailandThe channel platform with the most ads in 2015.In addition, it is worth noting that thailand's digital market is quite attractive.Line and some of Thailand's best-known websites, such as Sanook and Mthai, are also beginning to infiltrate。 In 2016, spending on digital advertising in Thailand will continue to increase, while the share of major advertising platforms will increase as the market expands. At the same time, the report states,Line will grow significantly in 2016.
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