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Recently, the group discussed what is still the most topic of content, in which Xiaosheng noticed such a topic, whether the pipeline can do children's theme.So can Xiaosheng analyze and analyze the subject of children today?Let's start with the conclusion: Xiaosheng doesn't recommend doing a children's-themed channel on the pipeline now

Google was fined $170 million by the FTC for collecting data on minors on YouTube

The background of the matter is:The U.S. Federal Trade Commission announced in September 2019 that it would fine Google $170 million for alleged violations of children's privacy laws by its video platform, YouTube.In the settlement, the FTC and New York's attorney general accused Google of selling the YouTube platform to advertisers because they knew that many YouTube channels were popular with younger viewers.In addition, the company tracks children's viewing history in order to provide them with advertising, in violation of the Children's Online Privacy Protection Act (COPPA).

And the result is:Google is willing to accept the fine and has decided to overhaul its children's channel.In a blog post in response to the settlement, YouTube wrote, "Starting in four months, we will treat the data of anyone who watches children's content on YouTube as data from a child, regardless of the user's age."This means that we will limit the data collected and used for children's videos to the extent necessary to support the operation of this service.YouTube also noted that children's content like this will no longer provide comments and notifications.The platform will also stop targeting ads on such content.

Therefore, from the cause and results of the above event, in the future on the platform such content will certainly become more and more stringent.

Do children on YouTube still make money?

If you've been running a children's channel on it for a while, you're definitely most concerned.The official response was that "YouTube does promise to make other changes in the way it works with children, including a commitment to invest $100 million over the next three years to help video makers create the right content for children."

As you can imagine, the subsequent money is certainly not as advertised as before, need to become a very high-quality children's channel channel owner, can continue to produce in line with the platform content and tone of the possible to split the money.And the follow-up focus on children's channels mainly actively declared, you can imagine that the threshold will be higher and higher, more difficult.

YouTube kids are the way out for children's channels

YouTube has long had an app for children's content, YouTube Kids.From this rectification interpretation, all subsequent children's content focus should be transferred to this app.If your content is not in, it is foreseeable that children's content on the original platform is basically no way out.

The above is Xiaosheng, about the group's recent discussion of the content of the way out of the future analysis of children's channels, in general, if not yet started group friends then it is not recommended to try children's channels.

The above is to study hard from the media YouTube operation of the "pipeline students" about "YouTube can still be a children's channel" study notes, I hope this issue of note sharing will help you.

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