You ask me to answer: Facebook marketing skills for cross-border e-commerce
Editor's note: The following is a forum question-and-answer session of the text finishing, the answer to the question for the forum's special guest Meng Jianguo. He is the country's first Facebook advertising practitioners, specializing in Facebook ad optimization, content dissemination, Facebook marketing data analysis.
Questioner 1: How does the customer base of automotive-related products look? I think the effect of car interior is not obvious, please ask how the advertising investment should be planned, such as how much traffic needs to be invested in how much money?
Meng Jianguo: Advertising is the most direct way, Facebook as a real social platform can directly target a certain type of people. Advertising, to be clear about their own areas, the crowd should be as detailed as possible. I don't know about the automotive industry, so I can only tell you how. Specific traffic is really difficult to say, such as cars, I can find and car-related keywords, but also according to the price of the product to choose the income level of the crowd, if you are B2C, you can also find the region's large companies buyers and so on. If your product does not have a strong brand, it is difficult to do a wide range of topics, the use of Facebook can only use its various product portfolio fists, fine water long flow. A good plan requires a combination of cases: ordinary ad pull traffic and your own website accumulate cookies to do realgeting real marketing, viral spread, this is the best place for social marketing.
Questioner 2: Our company mainly produces pots, sinks and other machinery and equipment products, the main customers are concentrated in Southeast Asia, Turkey has a lot, Egypt and Iran also have some. Now we want to open up the Brazilian and Mexican markets, but we don't know where to start. We have been contacted by manufacturers through Ali and only the names of several target factories are known, one of which has a 60% market share in Brazil. South American customers who come to work with us are upgrading from manual to semi-automatic, with extremely low levels of semi-automatic.
Meng Jianguo: You make products, in the local should have someone done it? If no one does it, congratulations on finding the Blue Sea.
The most direct way: to unfamiliar areas, is to first look at other companies how to do, do you have an analysis of the local market situation? Plan after a full analysis of the actual situation in the local market.
Questioner 3: For the more boring products, how to do a good job of daily posting communication point? For example, we are doing mobile phone sets, it seems difficult to dig a good point of communication, with the industry brand posts seem to be very few people interact, we are retail, direct advertising can be streamed?
Meng Jianguo: boring products, there is no need to focus a lot of energy on the fan page, fan page content no one is interested, spend a lot of energy to operate is a waste of time, update the product every day on it.
Questioner 4: We make watches and are self-branded. How can we get more people to follow us on Facebook and know about our products? What kind of promotion do you need?
Meng Jianguo: Watches do fan page very well, that's what fan pages mean.
Questioner 5:A. How much is the audience size of an ad controlled?
B. Is it using interest to target people? After Chinese, the crowd does not have much volume;
C. Is the idea going to change in a few days? I found that the first three days of the ad clicks are OK, but the next few days slowly down. Is data analysis GA, or FB analysis? Which data is more important? I now focus on conversion costs, click-through rates and click-through fees.
D. How can I effectively reduce the click-per-view price? I pay per click, like Mexico can do 0.04USD/time, but the U.S. unit price is basically 0.3USD/time, the difference is a little big. How do countries like the United States lower down and have an operational process?
Meng Jianguo: advertising must change more material, fan pages and independent website ads to play, this is a different marketing goal, specifically according to your advertising conversion to control the budget, while advertising must do a good job of data analysis, do accumulation and precipitation, extensive play will only waste money, whatever analysis can be used, as long as you clearly analyze the key data can be. Tools are not a big problem, they are positioned. You must have a bigger gap between Mexico and the United States! To reduce costs depends on your material and crowd positioning, how the operation is going.
Questioner 6: I signed up for Facebook and added a lot of friends from the industry, because I've blocked Facebook twice before, and now I'm afraid to add more. Is there a better way to avoid this problem? At the same time, how do I sell my product after registration? Before I just posted some product and promotional information on the page, hoping to give some advice. Thank you!
Meng Jianguo: Don't add too many people at once. The mobile phone number needs to be verified for opening.
Questioner 7: If a stand-alone site has been set up as spam by Facebook, how should it be unsealed? Every time you click on a website from Facebook, you're warned it's spam. How do regular websites complain about spam sites being set up on Facebook? We are prepared 1000 yuan want to do advertising test on fb, do you think it will have an effect? How do likes on a Facebook page translate into your own fans? What do you mean, it's not a personal advertising account?
Meng Jianguo: If there is no problem with the content, or if there is a violation of policy, it is likely that there is a problem with the link. If you don't have too many problems to complain about, I think you may have been reported by the user. Promotion is a long-term process, do a few days can not see the effect, especially the e-commerce industry. Like the page is a fan haha. We are now opening a business account, FB sub-business account and personal account.
If you like, welcome to turn away!
This season cross-border e-commerce too hot, if you have better marketing skills, more cross-border e-commerce dry goods, welcome to draft! Hugo net, can let you fire fire fire - don't throw bricks . .
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