Which is strong in PPC advertising? Amazon Ads vs. Google Ads
Amazon's PPC advertising gurus can better understand Amazon ads by drawing on Google AdWords( older Google ads). In recent years, Amazon has borrowed from many of Google AdWords' features, including ad types, ad rankings, keywords and bids.
For sellers who are proficient in Google ads, running Amazon PPC ads doesn't require much new skill. You know, it's much easier to master Amazon PPC ads than Google ads, it's simple to operate, less competitive, and has a higher conversion rate.
Amazon has unlimited advertising potential
Amazon's ad conversion rate is not to be underestimated
Differences in advertising capabilities
Google ads can usually add links to brand landing pages, Amazon ads must not add off-site links; Currently, Amazon ads do not crawl or re-target audience behavioral information; Not all Amazon sellers can use all types of Amazon ads. VC sellers and 3P sellers can use different advertising permissions.
What advertising features have in common
Pay-per-click (CPC ads) Keywords trigger ads Ad group structure The goal is to optimize conversion rates Appears on the natural search results page
Click-through history Conversion rate Total sales The product name Describe. Search for words The seller's name
Day scheduling- You can schedule your ads to appear at specific times of the day for maximum value. This is a great way for Amazon sellers to reach an audience.
Target audiencesAmazon's audience targeting is basic compared to Google ads. In Google ads, users can re-target audiences by personal information, interest type, or remarketing list. Amazon is expected to have similar features to Google's in the future.
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