Google Video Ads is running your video ads on YouTube and the entire Display Network through Google Ads.

YouTube currently covers more than 70 countries, supports more than 60 languages, and has approximately 1 billion users. At the same time, the Google Display Network includes two million websites and apps that reach more than 90% of the world's Internet users.

So Google Video Ads can help you reach your potential customers to the maximum extent possible! So what are the advantages of Google video advertising and what kind of ads are right for you?

Youtube video advertising advantages

For each impression, YouTube updates the data so that advertisers reach only the most relevant users on YouTube.

Users' interactions with Google's proprietary products and services, such as YouTube, Google Search, and Map Search, reflect signals that are not available through any other channel. These signals help create a more accurate and scalable YouTube audience.

When users switch between devices, we can identify them accurately, ensuring a complete understanding of user behavior and intent.

Google video channels

Three types of marketing objectives

Choose your audience based on your audience's focus.

Recommended performance measurement solutions:

Unique user reach

Ad recall

Increased awareness

Select an audience that will influence your product or service purchase decisions by seeing your ad content.

Recommended performance measurement solutions:

Number of views

Cost per viewing

The improvement of the degree of love

Choose your audience based on the likelihood of purchasing a product or service.

Recommended performance measurement solutions:

Conversion tracking

Cost per conversion

Physical store traffic

Audiences

Google can help understand the characteristics of your audience, such as your child's age, childcare status, family income, home ownership status, marital status, employment, and education.

The distinction is between users who are really interested in a topic or those who are only interested;

A comprehensive understanding of the user's lifestyle, interests and consumption habits;

Google's ability to distinguish which users are really interested in a topic and which are simply interested provides a broad and accurate segmented audience;

This is a great solution for advertisers who want to increase brand awareness.

Some of the more popular interests are banking and finance, beauty and health, food and beverage, home and gardening, lifestyle and hobbies, media and entertainment, news and politics, shoppers, sports and fitness, technology, travel, cars, and transportation;

A niche group that helps achieve precise reach, and unique audiences created based on keywords, URLs, app input, and map locations.

Video ad format

Reach users and introduce them to products or related information so they can think of your brand the first time.

Engage your customers and interact with your ad content at a time when their intentions are clear and still thinking.

Take meaningful, measurable actions.

Guided ads are six-second ads that expand reach and increase brand impact. Guided ads cost less per thousand impressions than other intersted video ad formats and are primarily available on mobile devices.

This ad format is best suited for advertisers who want to reach broad reach, pay a lower cost per thousand impressions, and increase full video playback. Combining guided ads with longer creatives can help boost your brand and expand your reach

TrueView is a skipped intersted ad format that allows users to choose whether to watch or interact with it.

This video ad plays before, during, and after other videos, and after it plays for five seconds, viewers can choose to skip.

Header ads run on YouTube home and home feeds - these locations stand out.

Header ads can achieve wide coverage in a short period of time, especially before and after a popular event or product launch. Non-skipable intersting ads can be available through bidding and booking, allowing you to share the full content of your ads with your audience.

On YouTube, we found that non-skipable 30-second ads were the least popular. If viewers are forced to watch ads for long periods of time, they tend to be disgusted, which is bad for the brand. Longer ads can still work, but advertisers must get viewers' attention.

Leading Digital LINKJOINT is a Singapore-based global digital marketing agency for technology-driven brands. We use leading digital marketing means at home and abroad, for overseas enterprises to find the right enterprise positioning, the establishment of independent brands, accurate content creation, advertising and online promotion, the establishment of "shaping-communication-transformation" tweally of the entire chain of overseas marketing system, to help brands and users communicate, go global.