Becky's been really not going well lately.

First, clothing brand Victoria Beckham was in the doldrums and cut1/3 employeeNeed not to say, the flagship store in London is said to be running fast.

Immediately after the Daily Mail reported that Becky's transformation to do online red failure, recentlyDecide to pauseOwn your own YouTube channel.

The channel, which began in March this year, has been available to date109,000 subscribers.

All I can say is that it's bad.

The earnings can only be described as "dismal" - Becky, by calculation, spends tens of thousands of pounds on the YouTube channel and can only make money every day25 pounds(About 217 RMB).

It's a bit of a surprise. After all, in the eyes of many people, net redIt's super good！

Showing every aspect of your personal life on social media makes it easy to sit with a large fan base and a steady stream of ads.

No wonder a lot of male and female stars who are already famous,It's the same as BeckyHave.Start the transformation。

From Stone Johnson to Will Smith, many actors have their own YouTube channels;

Female singers such as Miley and Zendaya also make occasional videos to share their lives.

Now Becky's escape from YouTube proves that it's not as easy as people think... For today's buzzing internet boom, it's easy to think of three questions:

Question one: Why are stars so keen on net red?

Of course it's for quick powder absorption!

To be honest as an actor, there are no two works released in a year;

Why don't you rely on the power of the Internet to promote yourself?

From Bieber to Mende, two Canadian fans areNet red origin, all the way to become a popular singer.

For those already famous stars, the transition to online red can attract more fans.

The most direct way is to share everyday, show the outside of the red carpet, and get closer to our ordinary people.

In the case of Karlie Kloss, for example, it's not a catwalk anymore, but ins and YouTube are in the air.

hersYouTubeThe channel has 774,000 subscribers and is rich in everything from chicken soup to everyday life.

Take the Met Gala in May this year, for example, from clothing selection, dress trials to styling, all have a full record.

Who would have thought that the high-cold goddess on the red carpet would be so cute and lively in private? The response from the fans was super good.

So vlog or something,Domestic small flowersAlso started shooting.

Like Lin Yun before passers-by are not good, the result since sharing love objects on the Internet, popularity has risen.

People who had no feelings for her couldn't help but be brainwashed by Lin Yun's recommendation.

Once proven to be able to bring goods, "realization" is a minute-by-minute thing.

Like some of the familiar young female stars, has been the domestic media reported that an advertising fee1 million yuanand the scheduling was about three months later.

Ouyang Nana is also because of doing net red has become a "girl spokesman", successfully shake off the "deer small sunflower" label.

A video can plug several product recommendations, how much is self-use really not good.

Abroad, many young actresses are like net incomeMore than the job。

Emily Ratajkowski, an actress/model, once told Carly Market magazine, forthon that she wouldn't have24.3 millionIns fans bring in advertising revenue, she as an actress can only "take on any role."

As for the Kardashian sisters, who have more fans, the revenue from the network is even greater.

Second sister Kim said in March that she had an ins ad for $1 million, while five-year-old Kim sold online, becoming the youngest billionaire in history.

At the sight of this scene, even high coldRosie sisterI can't sit still.

Not only do you share your daily routine every week, but you also launched a beauty website last year to teach people how to get their hair and make-up done.

So once you become a net-a-pop star, can the stars automatically succeed? Not necessarily.

Question two: What did the stars do in order to run the sideline?

The simplest thing is pleaseProfessionalsHelp.

TheAudience, a Company that specializes in social media for celebrities, was founded in 2011 with only 10 employees and quickly became a big company.

The client list includes services from Theron and Tait to Hugh JackmanWrite a paragraph on its behalfTo the film publicity, business is booming.

Kim Kardashian's "foreign aid" is professionalFollow the photographer。

Whether it's out on the street or at home, these photos aren't free paparazzi, and every photo is burning money.

Text pictures are good,Shoot vlogIt's especially troublesome.

Karlie Kloss has dedicated herself to finding online friend Casey Neistat to help set up her own YouTube channel.

In terms of daily content, you will often find a variety of beauty, fashion bloggers to shoot cooperation.

Girls talk about beauty fashion, straight men's content is more hard core.

Zac Efron began working on his Own YouTube channel in AprilOutdoor, fitnessRelated topics.

On the first episode of the show, he took his friends with himIn the desertAfter 96 hours, I slept on the floor and took a bath in the river.

Cameras, GoPros, drones in all sorts of aircraft... All-round shooting.

I feel so tired when I look at it. With such hard work, is it sure to be popular on social media?

That's all there is to itQuestion three: Why is the star transformation popular, not 100% successful?

Take Becky, her vlog production cost is so high, shooting lighting, editing is very beautiful, why the audience is not buying?

Mother-in-law felt that one of the reasons is that there is no point of looking.

Just look at the title: "How VB beauty is made", "VB 2019 Autumn/Winter Series" ... It's so boringAdvertising style, people don't want to see it very much.

Would personal sharing be better?

The assistant sisters who watched her beauty video agreed that Becky's iceberg face matched the dry Baba's lines and made people not plant grass at all.

It was supposed to be a cold beauty with a face everywhere she walked...

Watching her now struggle to raise the corners of her mouth in the vlog, and everyone's efforts, even will produceTired of her heartfeeling.

The Kardashian sisters make a lot more gimmicks than Becky's.

every sisterEach has someone to set up, very good at making personal characteristics deeply rooted in people's hearts.

For example, before there is no memory point of the little sister, as a teenager ran to lips, it is red.

After selling lipstick, said to be painted can have the same as herplump lipsA dozen dollars a lip-snatching can't be snapped up.

There is also the body known as the second sister Kim, from time to time will send some large-scale photos.

Manufacturing topics do not say, but also the body back mold into their own perfume bottles, these years do not seem to have been from the hot search down.

In addition to clear memory points, stars when "net red" also need to haveGround gasone side, in order to make everyone resonate.

Gwyneth Paltrow set up her own lifestyle website, Goop, in 2008 and has been ridiculed for being too tall.

S also started its own lifestyle website in 2014.

A T-shirt sells for $68 and a travel bag for $400, more than a year laterdeclared bankrupt。

She has since transformed into a celebrity on social media, singing along with her husband Ryan ReynoldsCrosstalk partnerinstead circled a good wave of powder.

Legendary brother wife and model Chrissy Teigen is also famous for her online red.

Her main business yields little, by virtue of itWrite a paragraphBecoming the Queen of Twitter, her 11.8 million followers love to watch her spit.

In addition to telling jokes, she also shoots videos and shows off her bad skin on vacation.

In addition, also sunburned obesity patterns, cream belly, orange peel tissue... I don't care about my personal image at all.

So when the net is so red, where is so easy?

Accurate positioning , clear memory points , willing to suffer , will create a topic , one can not be less , passers-by are moreA mysteryLearn....... No one made it clear.

The mother-in-law knows that there are many young girls nowI'm beshicked to be a net red, do not mind to work well, in fact, you may as well think carefully, really is not beautiful so simple.

After all, big stars may not be successful: like Becky, it's 200 yuan a day, only four thousand a month.

Editor's assistant: Lindsey

"Several cross-guns"

1, Oscar de la Renta attended the premiere of "Modern Love", which perfectly retouched her carry-onThe belly of the second child。

2, Emma Stone attends the premiere of the new film "Deadland 2."Ten years agoThe first episode is the original class horse.

She and Jesse Eisenberg are now Oscar-nominated and can reunite for a dead-body comedy, which is a bit of an easy one.

Kim Kardashian returns to her 'home' with her four children: Six-year-old North West, three-year-old Saint, one-year-old Chicago and four-month-old PsalmArmenia.。

This is a West/Eastern European country, and her biological father, Robert Kardashian, is of Armenian descent.

She also took the children to be washed in an old local church.

4, Joaquin Phoenix's version of "The Joker" had a double-header, according to The Hollywood ReporterMaster LetoIt's sour in the heart.

Leto felt "forgotten and frustrated," the report said. His 2016 film Suicide Squad, in which he played the Joker, is well-known.

5, Joe Alvin's latest magazine cover.

Mother-in-lawWords)

1, mother-in-law mentioned that 800 necklace yesterday many people asked the brand, I don't know!

If you buy it, wear it directly around your neck and walk away.

As for what to do if 20,000 grapes don't sell out, readerCao is thinSaid the brand also sells more than 30 yuan yuan of fruit cake, delicious, and occasionally fruit buffet.

It is estimated that all fruits are used that miss the best time to eat.

2, thank you for the tourist beauty, today only put a cloud.

Readers.What sauce?Photographed in the summer of Xinjiang birch wood, has been staring at it, it seems to feel the power of calming people's mood.

Have a nice weekend and we'll see you next Monday

I hope you've read WeChat Public No.Pomegranate report(ID: love16po) the mood is calm and happy. The contents of this report cannot be reproduced without permission, but are welcome to be forwarded to the Circle of Friends.

You can also point to the "look" ↘