Novice.: By country, interest, gender, age, the audience and your peers a high degree of overlap, resulting in a straight line of bidding costs.

Veteran.: For the specific advantages of small and medium-sized domestic businesses, segment the population, the audience will be diversified, refined. Combining existing customer data, upload Facebook to characterize the crowd, focusing on pushing upgrade products and special offers.

Novice.: No choice of layout, let the ads appear at will in the PC, mobile phone, tablet of the various locations, the result of thunder and rain point small, waste too much advertising.

Veteran.: Combined with the customer's own characteristics and the behavior habits of the audience, respectively, choose the PC side, PC plus mobile, mobile side to combine, according to the right column and home page and other location characteristics, personalized selected layout, at the same time, regularly view the effect, optimization.

Novice.: Ignore, or ignore, the "frequency" indicator.

Veteran.: When an ad for the same person the average number of impressions more than 1.5 times, that is, the time to consider adjusting the audience, by changing the audience, extend or shorten the scheduling, so that the "frequency" is not greater than 2 is appropriate, special circumstances not more than 3, timely optimization of the audience adjustment, to avoid the advertising cost-effective lower.

Novice.: Select the picture material directly from the website, cut to the standard size with PHOTOSHOP, and use it directly.

Veteran.: Start with your audience's preferences and choose and fix them in your private gallery to highlight the "bright spots" of your product, rather than simply showing how it looks. Know how to use color, HOT SALE and other signs to attract browsing, improve click-through rate.

Of course, the size can not be forgotten: 1200 x 444, 1200 x 628 pixels, control text does not exceed 20%.

Novice.: For each tool option on Facebook, just fill it out one by one, even if you complete the task. Sometimes or directly skip individual tool options that are not important.

Veteran.: Get the most out of all your Facebook ad tools. For example, functional buttons such as "Buy Now" and "Register Now" in News Feed are fully used to maximize results.

Data viewing, including the overall performance of the ad (clicks, clicks, views), click on the "View full report" link to find out the people properties that generate these behaviors, as a way to make the next adjustment to the ad.

Novice.: The title and description of the advertisement is too much, too general, highly marketable, comprehensive content but lack of focus.

Veteran.: Refining and defying - screening - testing different words. There are three main points:

(1) The text is short

(2) Strong appeal - (call to action)

(3) At the same time, more importantly, the point is clearwhy - say why xxx products are worth seeing, worth buying now.

Although words are not as important as pictures, give your leads a positive, complete impression and interest in buying, or a willingness to learn more. Ask him to pause a hot chat with a friend to jump into your product page for the next communication.