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To the public number reply"Adil"Receive your own spiritual foodAdvertising is an important part of the operation of social media platform, whether the correct advertising has a great impact. A good advertisement and a bad advertisement, the difference is often not 60-80 relationship, but 0-100 relationship.
Wen / Ella (WeChat Public Number: Foreigners teach you how to do foreign trade)
2019 is a year of major changes for the Internet, as we've seen this yearFacebookAdvertising and moreFacebookFamily, andInstagram、Messengerand so on, there have been structural changes in the way we manage and work.This year is also a year for Internet professionals to adapt and learn, for example,FacebookNew locations, new audience targeting strategies, new ad types, new onesFacebookAdvertising tools and machines...Conform to the changing times of the Internet, newFacebookAudience targeting strategies are also changing. AndFacebookAdvertising isFacebookAn important part of operations.FacebookAd ideas and paper ads are one of the primary advertising elements that determine the success of your campaign.
With reasonable ad serving, we can accurately push our products to a wider audience, bringing traffic to our websites/stores, while increasing the reach and activity of our business home page.
Do.FacebookAdvertising has more to learn thanGoogleAdvertising is too much, but its advertising expansion potential is also very large, for advertising investment is still worth it, but also attract a large number of professionals to spend time.Today.EllaShare it with youSeven tricks to play around withFacebookAdvertising!Simple, fast and useful。 Can help you take advantage of itFacebookAdvertising the advantages of the new world, create more efficient campaigns to promote your business! Let you get higher returns!
1 Take advantage of Facebook's Power 5
Facebook Power 5Is.The platform's automated ad strategy helps advertisers succeed.Use.FacebookMachine learning algorithms can do most of the work for you, greatly optimizing and reducing the amount of manual work done by many advertisers.
Its.Power 5Most.Good.Part of it is that advertisers don't have to choose a location to use them all.The algorithmYou'll test which algorithm works best for your ads and cut the budgets of other algorithms, putting all your bids on an effective algorithm.
FacebookThe use of Ad Power 5 is useful for advertisers because it gives them more time to focus on creative and ad testing.
2 Create an interactive click messenger
FaceBook ads
FacebookClick Messenger ads are one of the most useful tools that advertisers can use.Is inNewsfeedthe call-to-action language found on the ad, and then bring the user to itFacebook Messengerinstead of clicking on the site.
at allFacebookAd goals (including traffic, conversion campaigns, etc.),FacebookClick Messenger ads are also the lowest cost per click, making good use of interactive messengersFacebookAdvertising can save a lot of money.
3 Run the lnstagram story placement
InstagramSoThe event feature is the most recent feature for advertising and has the highest engagement of any social media platform.That's why so many businesses are taking advantage of itInstagram StoryThe reason for the ad.
at allFacebookIn the ad display,Instagram Stories has the lowest cost per show, but is viewed by millions of users every dayInstagramStory.
The creative should be targetedInstagram StoryFormat optimization. Includes vertical orientation, or may also have text, emojis, or GIFs (both).Instagram Storiesfeatures).
Another important aspect is the call-to-action language.In.InstagramIn the story, it's the Swipe Up feature. When users swipe up the story, they will be taken to the login page of the publisher's choice for a better jump.
Dynamic 5 creative tools mayIs.Power 5Strongestbig tool.
Similar to searching for dynamic ads,Facebookof theDynamic Creative Tools uses dynamic creatives, and you can automatically determine which one is the best-performing combination of creatives.Use this algorithm to test which creative combination works best.
Put a small amount of images/videos, text, titles, and descriptive text in your ads,FacebookIt's mixed and matched to scientifically discover which method works best to optimize your ads and get the results you want.
5 Optimize with campaign bids (CBO）
Facebook Power 5Another useful tool in is the campaign budget optimization algorithm.
Previously, advertisers manually allocated budgets to individual ads or ad sets in their campaigns, and then shifted their budgets to ads in the best-performing ad sets and campaigns, which involved a lot of work.
Right nowUse.CBOalgorithm, campaign bid optimizationFacebookWide.advertisers don't have to worry about adjusting the budget for the entire campaign.CBOBudgets are automatically allocated to the best-performing ads and ad sets.This optimizes costs and time for advertisersEfficiency. 6 使用Facebook Ads library
Monitor your opponent
Facebook Ads LibraryBorn this year, it is a relatively new tool. For.FacebookBecome more transparent and serviced on advertiser and privacy issues.You can study competitors to see which ones have the longest ad serving time.
It's a great tool for advertisers.You can view itFacebookIn the ad spacevalid content and invalid content, and manage and create your own accordinglyAdvertising.Can also be used for passreviewCompetitors act to make their ads more effective.
In.Facebook AdsIn the library, any user (not even an account) can searchFacebookdatabase of all live ads.
7 Use sponsored email to market ads
Sponsorship message isFacebookA unique form of de-marketing is also a major opportunity for advertisers to engage their audiences.Sponsored information ads allow companies to send messages to their existing onesFacebook MessengerContacts to send private messages to potential customers to reintegrate them into your brand.
Another point is that sponsors are goneInterest.The ad is inFacebook Newsfeedis not visible, they only arrive at itMessengerThe user of the inbox is visible.This makes the experience more personalized for users and a great tool for real-time marketing.
Sponsored information ads are availableFacebookCase study data show thatBlenders EyewearSponsored information has a click-through rate compared to otherFacebookAdvertising has increased10.6 times！
Facebook Power 5and other new technologies, as wellInstagram Storiesand so on for new locations as wellFacebook MessengerWith the latest developments in advertising, advertisers need to stay up-to-date and put more effort into adapting and learning.
It can be said that new technologies and new advertising locations have completely changedAdvertiser deliveryFacebook Adsthe policy of the policy. Many.FacebookBasic users, as well as several other foreign trade platform operators, need to learn to make the most of these strategies in order to promote your brand more effectively.
Nocti Will continue to devote themselves to the cause of foreign trade and, as always, to provide you with foreign trade information, so that you focus on creating amazingand seize greater opportunities. Welcome to pay attention to "foreigners teach you how to do foreign trade", with us to shape the future.In order to give back to foreign trade people who have paid attention to, supported and cooperated over the years,Nocti also surprised all foreign trade people.
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