"Looking at "Wolf of War" is also a pleasure, really patriotic also have to see Volav."

More and more netizens began to make similar flirtations with the red volav of the jitter network.

In the shaking sound, the Russian Volav sitting nearly 7 million fans, hundreds of thousands of likes, influential.

All this, can not be separated from his various praise of China's short video, expression is extremely straight-faced:

"We're so good in China!"

 

"We're too safe in China."

 

"Our Chinese culture is really broad and profound."

 

"I want to be a Chinese!"

If these words Chinese to read, can not make any waves. But.The skin color changed, the comments have been ten thousand.

There are many more in China - "I love China" has long been a hot business for the reds of the internet.

Do "I love China" business of the rise of the yang net red can have a background: foreigners in China can often enjoy super-national treatment, yang net red is no exception.

Today's head is red, and Gao Youssi, the producer of the "Crooked Nut Research Association" program, gave a lot of traffic support when he was a host on The Fish in 2016.

Later, he recalled the past, but also glad that he was in China, "otherwise, we will not get up so fast." "

On July 13, 2018, "Fake Laughing Boy" Gavin Thomas took to Twitter and gained more than 1 million followers that day.

Moreover, the nine-year-old "fake laughing boy" can make millions of dollars a year in Commercial Revenue in China. Because he had to go to school in the United States, his China agent even had to raise the price of the "fake laughing boy" at his domestic event.

A more recent example is a red net called "Bago".

Bago used to be a popular internet site on YouTube, but its revenue has plummeted due to YouTube algorithms and changes in the way ads are displayed.

" (My) avant-garde videos are no longer popular in YouTube recommendations, and a year and a half ago I was in pain to find a psychologist," Bago said. "

After China's Net-a-Go company dug him up in China, bago's 10th month in the country exceeded 10 million fans by singing Chinese songs adapted in English.

"Even music videos have to be made on YouTube, but in China you just have to sing"He praised China's social media environment on Weibo.

Later, Bago simply moved from Los Angeles to China.

At the same time, his income skyrocketed. "Bago moved to Shanghai within two weeks and signed about 800,000 ads, which is more than the 10 months before Bago moved to Shanghai, " his agent said in an interview. "

This is the latest version of the 21st century's "foreign monks."

In such an environment, so in many people's eyes live like a patient of Vlad, although the performance is flamboyant, simple content, but still can harvest wave after wave of flow.

Mr. Volaf's wife and parents, who also have more than 1.4 million followers, have also taken on the dividends of the era.

Clear-eyed people can see that compared to Gao Youss and other ocean net red, The level of business of the Vlads is really general.

However, with the status of foreigners, the level of business has never been the most important.

As a foreigner, creating a strong contrast, this is the way for all foreign countries, even those who want to be popular.

There are also special strategies on the internet, hand-in-hand teaching foreigners.

Meet Chinese, say I love to eat Chinese food, it is best to say a few dishes name. Meet anyone who is uncomfortable, advise them to drink more hot water, but also win a smile.

After Huawei caught fire, the route escalated. A foreigner proudly left a message saying:"If Huawei can make 5 hairs at a time, Laozi will surely become Bill Gates!"

Foreigners will do this, because the effect is immediate - foreigners actually like it, foreigners actually think so... The strong contrast quickly triggered onlookers.

As all the traffic-aligned ocean net red, The Volavs are deeply aware of the strong contrast of the way.

'I've been using Huawei phones,' Mr. Volaf said in the video, drawing a wave of likes.

But in fact, Apple phones he can also use to fly.

By contrast, Bago has done it more thoroughly, without falling into the grip of others.

Last year, Bago came to Huawei's offline stores, picked up the Huawei P30 Pro, not only shouted "beautiful", but also exaggeratedly kissed the phone, and then even dropped the original iPhone to the ground, fell to the ground, also made up his feet, and finally accompanied by "I love Huawei" shouting away.

For Yang net red, falling mobile phone has been a big cost to make.

More often than not, they just need to move their mouths to like and earn a double harvest.

Bago's main video content is singing, singing the song is basically Google Translate to translate the Chinese lyrics into English, and then a little adjustment to the rhythm of the foot on the success of the creation method is quite simple.

The secret lies in Chinese song he chose, which basically satisfies two characteristics, the first is popular and the second is political correctness.

For example, he sang in English, "West Travel" theme song "Tongtian Avenue wide and wide", not only in the shaking sound of 2.73 million likes, but also on the stage performance of Hunan Satellite TV, and finally by the People's Daily praise.

He turned over Chinese songs, as well as "The Dragon's Passage" "Red Flag Flying" "Glory Years" "A Laugh in the Bohai Sea" ...

To tell you the truth, as the original YouTube network, Bago also caters to Chinese fans, but at least it is professional.

Volav has no technical content.

No matter what video is made, Vlafwan is not far from his own - staring, sighing, thumbs up at something in China, his look and words as if he had seen the eighth wonder of the world.

Qua huawei, boasting about security, boasting about mobile payments, these aspects of China is still a bit of a human place, it does not look too embarrassed.

Later, cut a hair he can feel a strong "my China." Content is still foreign haircut is not good, China's good.

When eating hot pot, the same way: "Thyme fruit hot pot is not delicious, plus Chinese ingredients, delicious!" "

In order to express his love of hot pot, he even prepared a hot pot cake at the wedding, only to accidentally turn the cake over to the ground, he and his wife squatted on the ground to eat...

Because of the flamboyant expression, the magic of the lines, netizens also made Volaf's expression, extremely vivid.

There is also a red imitation of the ocean net, satirizing Volaf.

This behavior is nicknamed by netizens as "the wealth password evolved to the second tier", "standing to make money."

Compared with the ups and downs, some of the ocean net red is simpler and rougher, only shoot one kind of content, that is, "after a long stay in China, foreigners return to China every day", changed the French boast of China.

What's more, even this kind of content is too lazy to change the ID directly to "love China's foreigners" can harvest hundreds of thousands of fans.

Such "I love China", is true love of China or money can make ghosts grind, the answer is self-evident.

In China, many people are keen to label, as is the case with the perennational stigmatization of people from the Northeast and Henan.

Volaf and other foreign network red appeared, and then see the ocean net red, some people will not be verified, all labeled "no bottom line" "just rotten money" label.

From touting to smearing, from one extreme to the other.

This is certainly not the case, yang net red seriously do content people are not many.

Gao Youss, for example, has revealed the difficulty of filming: in general, it is enough to pick 50 people on the street to select 10 people who are both fun and informational, edited into short films. However, the street rejection rate is very high, want to interview 50 people, they want to find at least 150 people, and such videos, they want to make 2-3 a week.

For example, Guo Jerry, many of the topics are from the fans message, fans care about what, he went to help everyone find answers. In the video, he insists on telling the truth. "Good or bad is a very subjective judgment, but the facts are objective. In the same video, everyone will come to a different conclusion after watching it, I think it's a good thing, an open topic can make everyone progress. "

Because of this, after the outbreak, Guo Jerry's "Overseas Anti-Epidemic Diary" was hot, but also recommended by CCTV.

SoInstead of killing all the net red with a stick, change your mindset first.

As many people know, Volaf's early videos were normal and introduced red wine in a positive light.

It was the twisted mentality of many Chinese that made him discover the code of wealth.

Why do you say the mentality is distorted? The reason is simple.No one in life will say that they worship the outside, but the worship of the outside is deeply imprinted in many people's subconscious, engraved in the bone.

The Volavs only found the silent majority.

They seem to be proud of their country, but they are not. Only when foreigners say good, they can stand up straight, "proud" shouted: great my country.

Is also to see this mentality, many domestic brands do their best to pretend to be foreign brands.

Giving the brand a foreign name is only the primary segment, the higher segment is a foreign registered domestic operation.

KALTENDIN (KALTENDIN) has been CCTV news, ran to foreign registered trademarks, back to domestic production and operation, processing, in the name of foreign brands for sale, the price is very high. "It's not that consumers are fooled, it's that companies are trying to cater to consumers who want to buy imported goods, " said the head of a Cardington store at the time. "

Whether it is fake foreign brands, or do "I love China" business of the ocean net red, they can be born, grow, can only blame the soil is too fertile.

More than a hundred years ago, Koo Hongming, who insisted on keeping his braids, said to those who cut them off, My braids are on my head, but your braids are in my heart.

In the 21st century, who still has braids in their hearts?

Resources:

China Entrepreneur Magazine: "Yang net red" gold-digging China, sitting in a million powder annual million business can be sustained? 》

Bad reviews: "Foreign Net-a-Lago who shout "I love China"

China Business Daily: "Foreign netizens with millions of fans, really have a "wealth code"? 》

Captain Crow: What's behind the foreign garbage that loves China in his mouth? 》