In the second half of this year, the box horse movement is frequent. On October 1st, the first Box Horse X member store officially opened in Pudong, Shanghai. X member shop is Ali's box horse business group after the box horse fresh, box ponies, box Mali, box horsemin after the launch of another retail new species. So what are the highlights of this new model?

Stores as their name, one is MAX, the other is the membership model.

X member shop is located in Shanghai Pudong Senlan Commercial Capital, covers an area of 18,000 square meters, using warehouse-style shelves, online and offline integrated operation, can cover the Pudong area around the store 20 kilometers range. With more than 1500 products, the supply chain is located in 84 countries around the world.

Box Horse CEO has said that X member stores are intended to target Costco, Sam', to build China's warehouse-style supermarket model.

Not only is the sales model the same as Costco's warehouse shelves, volume-selling sales, the target consumer threshold setting is similar. In-store consumption needs to become a box horse X members, pay an annual membership fee of 258 yuan, in order to enjoy a variety of goods and ultra-cost-effective.

Why is it super cost-effective? This is because with the box horse supply chain more perfect, X member shop goods from the source of many direct purchase, quality is guaranteed in addition to can also avoid the difference between multi-layer dealers. It is estimated that the box horse's merchandise is on average 20% lower than that of its competitors.

The first X member store is tightly focused on "eating" to build products. The whole 1500 plus merchandise, own brand accounted for 40%, overseas directly about 10%, in order to cater to Shanghai people's eating habits, there are many local specialty food.

Among its own brands, the max series is the main brand. It covers a variety of domestic and foreign commodities, from fresh fruits and vegetables, beverage flowers to nut pastries, all using large packaging, volume vendors.

In order to strengthen the competitiveness of X member stores, box horse also differentiated the introduction of the "box supplement" series, the sale of many for the market is very advantageous to nourishment products.

So far, box horse in Shanghai already has a more complete retail state, around different consumer scenarios and groups, their positioning is: three meals a day with box horse fresh and box horse mini;

As an Internet company, relying on Shanghai 500,000 X members, Box Horse has successfully established a more complete retail ecology, the next step is after the success of the pilot nationwide scale. Box Horse CEO Hou Yi believes that China's large market, the birth of a fast-food trillion retail company is fully achievable, Box Horse is trying to achieve this goal.