Uni's top advertising strategy has moved 1 billion consumers
C2CC Beauty Mobile NewsOver the past 5 years, Youni brand development is rapid, annual performance doubled, after 5 years of brand precipitation and accumulation, Youni in the market to obtain the vast number of dealers, end stores and consumers of recognition, favor and follow.
"The products accepted by consumers are really good products, the brand recognized by consumers is the real brand", Youni in addition to upholding professional product quality, in brand promotion and advertising in the domestic high-end washing industry leading! In 2014, Youni took the lead on the road of brand building, known as "tens of millions of dollars to hire a spokesman", "the country's top television media CCTV advertising" and so on, is only part of Youni brand building; Let more consumers recognize Youni, feel Youni, and constantly accumulate brand awareness, reputation and loyalty!
1. Star endorsements and CCTV ads . . . . . . . . . . . . . . . . . . .
In 2013, Youni hired the Asian super-popular Temple of Heaven combination "Phoenix Legend" as the brand endorsement; in 2014, Youni spent 70 million on CCTV1/CCTV3 key columns, prime-time intensive delivery; the height of the media determines the height of the brand Youni in CCTV throughout the year, full-day coverage, high frequency, non-stop air advertising strategy, the direct audience reached 1 billion times, quickly started Youni's brand awareness, quickly occupied the market, so that Youni became the focus of attention, greatly enhance consumer confidence in The strength of Youni brand, products and services.
2. Internet Media: Youku Tudou and Aichi Art PPS
With the rapid development of the Internet, the number of people traveling the Internet is increasing rapidly, these people are young, fashionable, but also the main consumer group of the future. How to accurately appeal Youni's brand value to these online people?
Youni's brand promotion strategy has always been at the forefront of the industry, in 2014, Youni drew up a strategic cooperation with Youku Tudou, Aichi Yi PPS and other media, plans to launch 8 million yuan of online advertising, fashion, young audience reached more than 60 million, so that Youni brand more comprehensive coverage to another level of high-end people.
3. High-end paper media: Riley, Girlfriend, Fashion Pioneer
Youni, positioning high-end, leading high-end, high-end dialogue. In the second half of 2014, Youni began to communicate deeply with the high-end consumer group, through the domestic top women's magazines "Rui Li" and "Girlfriend" of the year 3 million paper media delivery, further strengthen the Youni brand in the customer's mind high-end positioning, enhance Youni's brand awareness and awareness;
4. Terminal Ads: Ads Are Placed in Stores . . . . . . . . . . . . . . . . . . . . . . . . .
As a cleaning product of daily consumer goods, the shopping atmosphere of retail terminals directly affects the choice of customers, and Youni directly advertises through the advertising player in the terminal stores, which directly affects the purchasing decisions of consumers in the shopping places closest to the consumers.
In 2014, Youni selected 500 high-quality stores to serve brand image display cabinets, and with implanted terminal ads. Uni's initiative can not only help stores improve the vivid image of the wash area, but also through the atmosphere to create a customer's attention to the store wash products, but also to guide customers to make the right brand choice, in shaping the brand at the same time, to help the store activate the sales of products throughout the Central Region. Youni in the terminal store 4 million ads, face the end consumer, will inevitably drive consumers to Youni air advertising association, more directly win the consumer's awareness and trust in the brand!
Ynni believes that:Brand building, not overnight, need to do long-term planning and investment, in addition to the above several media combination of three-dimensional consumer brand publicity, Youni and 360 media, Chinese beauty, C2CC and other Japanese authority and professional media in-depth cooperation, continue to promote in all aspects of channels and terminals, showing Youni brand product advantages, model advantages, dynamic sales advantages, as well as the standardization of construction. In 2014, Youni's brand development and advertising marketing, I believe that will drive the high-end consumer groups on the high-end cleaning products, will reshuffle the terminal stores, terminal customers on the choice of high-end cleaning products, will further lead the healthy development of high-end cleaning products in China.
In 2015 in the brand promotion, Youni will increase the advertising, the estimated amount of 100 million yuan. Keep piloting and watch Youni!
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