Amazon's new cold launch, how do you set your advertising strategy?
On the new product, no black technology holding, purely rely on PPC advertising cold start, what would you do?Let's first look at the traffic composition of ASIN, which is successful and has stable sales:
By comparing these data, you can calculate how much traffic you've missed.accounted for the majority of the associated traffic, and then“Newer model”“frequently bought together”“Sponsored product”The weight is highest。
There is a newer model of this item，即newer model类型所在位置：
Frequent bought together, where:
Sponsored products related to this item，即sponsored products类型所在位置：
Market capacity is basically fixed, buyers on so much, either buy your goods, or buy competitors' goods, choose who is the buyer's right, but how many buyers in how many places to see your goods, is your obligation.Back to the new cold launch advertising strategy, the easiest and most direct way is to refer to the traffic composition of mature ASIN: make full use of all types of advertising activities, to create associated traffic. Here is already 60% of the traffic in the station, supplemented by regular promotions, off-site, new product traffic, is the intuitive sense of sales steadily increased.
1. Make the most of each type of advertising campaign
Amazon has upgraded its advertising system with a change in naming, so let's take a quick look at syncing below.
1.1 SP ads - Automatic delivery, that is, we used to know the automatic ads, the use of automatic ads to get more user search terms, the vocabulary added as a manual advertising keywords of the general operation of small K is not nonsense.
1.2 SP ads - Keywords, known as manual advertising, strengthen the weight between vocabulary and listing, and continuously improve sales and ad conversion rates.
1.3 SP ads - To place an advertisement for an item on the listing page of the next batch of items in a category, or to the listing page for a specific item.
1.4 SD ads, or display promotions, search for buyers who leave Amazon.com and apps can still see items they've viewed before on third-party platforms. This kind of advertising Amazon is currently only open to some sellers for internal testing,It will be in the futureOpen to all sellers.
1.5 SB advertising, that is, brand promotion, for the brand to do accurate delivery, only some sellers have permission.
The ads mentioned above 1.1-1.3, 4KMILE has all seamlessly docked background data and operations, providing multi-site data viewing and advertising settings, and providing intelligent automated setup budgeting, bidding, time-between price adjustment and other services.And 1.4 in the SD advertising, 4KMILES is the only mainland has interface docking rights of the service provider, but also in advance for everyone to apply for SD advertising rights,Partly 4KSeller.The application has been successful！
2. Build associated traffic
the fine old ironpossible.Questions may be asked:1.2 What are the "words" mentioned?
1.3 What are the "listings of a batch of goods" and "listings of certain commodities"?Amazon will offer a number of recommendationsKeywords ormerchandise, but the coverage is a bit wide. And there's a simpler answer for buyers who use 4K: the goods that come with the associated traffic，and the words that these goods bring！New cold start, low weight, and other listing correlation value is also low, almost not to mention the associated traffic, but - relatively mature operation of the competition has a stable associated flow! Find out which ASINs are associated with the competition, and find the in-station associated traffic that your product is trying to get closer to.4KMILES provides an association check function, entering a specific ASIN to see which ASIN's associated traffic within the Amazon site comes from. When conducting market researchHave.Identify a batch of competing ASIN, then use the association to find the associated ASIN upstream of this batch of ASIN, and then the upstream ASIN of the competitionUse keywords to add to your new ad。 Can achieve accurate delivery, to create new products in-station associated flow, for the steady rise in sales to pave the way.
4KMILES will soon combine associated traffic and advertising activities, automatically recommend ads under ASIN's associated traffic products, as well as associated products under the high-frequency keywords, a one-time to handle 60% of amazon station traffic!Beneath a red sea, the flow is king,Click.Original.Registered.Experience 4KMILES, fast people step by step to seize the traffic opportunity!
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