Those brainless mis-settings failed your Facebook ad display (above)

I'm not writing this post to say that there's a clear error in your ad settings, but I'll point out some problems that you might have overlooked that caused your Facebook ads to fail.

To really help you solve this problem, I'll also share ideas on how to make your campaign run.

Ready to really address your underperforming ads? Come on!

1. At first, the advertising performance did not improve

Many advertisers should have had the experience that advertising performance would not have improved in the next few days. It's painful!

At first, you'll be very disappointed with the effectiveness of your ads, but it's because the data isn't cumulative enough.

But if you look at the screenshots below, you'll see that this ad won't start, and you'll be in the doldrums for a long time. After several days of poor results, there is growth at some point.

Why your campaign failed and how to fix it:

The poor performance of our advertising campaigns contributes to multiple factors. Here are some of the most notable:

Low-budget A/B test, set too many changes to the ad group
Pictures don't appeal
Low ad relevance (-wrong audience targeting)
Use the wrong optimization or spot options
I don't have the patience to change the ads all the time

Here we use ad bidding to "accelerate" ads to work

Use Total Budget to cover when your ads are running
You want your ads to work when they first run. For example, you're going to put 100 bucks a day for five days, not a one-day budget of 100, but a set of 500 total budgets. It's about making your ads work quickly in the early stages.
Use less of your one-day budget unless your ads are super-relevant to your target audience. Increase your starting budget and expand your audience in the early stages of your ad launch (about a week).

I'm not saying it's the only way to get your ads running right, but it's going to boost your ads a lot.

2. The advertisement bid is too high

Do you think your Facebook ads may fail due to mistakes in delivery decisions?

We've always blamed poor results for our ad images and poor ad text, but what if the problem could go deeper?

When you start a new campaign, set your ad target optimization: Link clicks to your website

Although our newly released advertising targets are forConversion optimization(Register, add shopping cart, etc.), initially will find little effect (conversion), ad impressions are not many, this is not enough data, can not be very good evaluation of ads. After changing the optimization mode with link clicks, we saw a sharp increase in relevance scores and point views.

You've been testing a variety of bidding methods

At the beginning of a new ad campaign, before the ad has optimized the conversion action, select CPM or click on the site's optimization target (which is less expensive) and accumulate a lot of data to understand your audience's preferences.

Here's a tip:If you're doing an ad aiming to download e-books, infographics, or other attractive ads, CPM bids tend to be cheaper than clicks on the site.

By using CPM bidding, we are able to get clicks on our website as low as 0.067 (as you can see, cpc is rising rapidly, which is why you need to adjust your campaign).

People are tired of seeing your advertisement

In addition to low correlation, there may be another important reason. This is called advertising fatigue. High-frequency ads are specific ads that the same user has seen five to 10 times.

If someone sees your ad more than three times and still can't click on it, they're not interested. If you keep running, you're starting to lose money for people you're not interested in.

The following image shows how Facebook's ad frequency affects CTR, CPC ads:

When people see the same ad twice, the click-through rate drops to 8.91%. However, when the ads were repeated four times, the click-through rate was already 23.34 percent higher.

How to avoid ad fatigue and keep your click-through rate low:

The easiest way to do this is by establishing ad-based frequency optimization rules.

You can use "No repeat touches per day" in optimization settings.

Or change your audience and ad images on a regular basis. to reduce overexposure of the same ad.

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Those brainless mis-settings failed your Facebook ad display (above)

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Those brainless mis-settings failed your Facebook ad display (above)

Send to the author

sent to have a look

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