Getting Started with Facebook Video Ads (below)
Create an advanced strategy for Facebook video ads
It's not hard to integrate Facebook video ads into our campaign strategy, but to be truly successful with video, we have to make sure they work better than our competitors.
With these six tips, we'll show us how to get ahead and create video ads that are not only effective but also entertaining.
Strategy 1 - Provides a clear purpose for our Facebook video ads
The best Facebook video ads for specific purposes. Whether we're promoting a new product, teaching people how to do something, or just helping someone grow, our ads need clear intent.
We put four different types of ads together with examples to show us how each ad can help us upgrade our Facebook video advertising strategy.
Such ads can help drive new buyers to buy or remind current customers of the value our products offer.
We can still enjoy advertising even if it advertises specific aspects of the product.
During those three days, the daughter in the ad put forward Geico's main value proposition: "Mom, I just transferred to Geico and saved a lot of money for my car insurance," to which she replied, "I should take a closer look at Geico." "
In less than 10 seconds, they launched their product, talked about its value, and added a simple reminder to "take a closer look" at their product. From there, they zoomed in on something deeper: the cuckoo clock numbers tell more specifically about the value of Geico. This progress is ideal for advertising because it reinforces the value statements made in the first few seconds.
Only when they reach the 15-second mark will ads turn into something more personal. It shows a conversation in the cuckoo clock about some time in their lives over the past 114 years, which is fun and a great way to provide some extra information for the video.
If we want others to believe that our products are useful, then teaching advertising is our best choice. For example, show potential customers how easy it is to use our products.
Sephland uses this ad to guide potential buyers on the value of their products.
Seveland introduced the product in the first frame, then zoomed in on the "ultra-fine tip." In a one-third way, the model uses an eyebrow pen to "shape and define" her eyebrows. Next is the selection of front and rear shots and pencil colors.
It's practical and simple, just 15 seconds long, which increases the likelihood that people will watch it. Seveland also did a good job of making videos for people who didn't have a voice to watch.
This is an opportunity for us to demonstrate our personality and connect emotionally with Facebook users.
Beardbrand model Greg Berzinsky talks to potential clients.
Beardbrand is a great showcase for their team's personality and big brands like Greg Berzinsky. In this video ad, they use time-lapse photos to show how long the beard can grow in 90 days.
Although advertising doesn't really talk to Beardbrand's products at all, that's not what Bearbrand wants; They are more interested in telling stories. Greg is one of their most popular models/influencers, and he is regularly asked questions about beard habits. Beardbrand's value proposition is largely educational and community, so it's a great way to reinforce that information.
It also helps to humanize their models, showing that his beard grows for 90 days at roughly the same rate as their clients.
Stimulate people to take action through an aspiring advertisement. By focusing on how our products help Facebook users achieve their goals, we can show them value and connect our brand to emotional responses.
GoPro's ideal ad shows how their products can help holidaymakers have fun.
The 15-second ad was shot entirely using GoPro, which is on sale (the ad itself has never been shown). Instead, it shows how GoPro allows people to experience their travels and how they can use the product to capture exciting moments.
"Plan easy. Explore the hashtags "TripOn #GoProTravel" as you like, combining all of this to form a straightforward value proposition that is enhanced by the visuals in the video.
Although the video doesn't require sound to express its point of view, GoPro can assume that the person watching it will want to see how it captures noise as well as images.
Strategy 2 - Think like a silent film artist
We know that 85% of video viewing has no sound, so our videos have to be compelling when muted for a reason. Silent films tend to be too dramatic and use subtitles to make sure the audience understands what's really going on.
First of all, let's make our visuals more influential.
Mailchimp did a great job with their Facebook video ads. They build the entire lens based on color and use each frame to distinguish between the various parts of their product and their brand.
Mailchimp Facebook ads feature color blocks.
In their Facebook ads, each feature is designated as a specific color: green social ads, gold postcards, and orange landing pages. This is done against a yellow background, and the colors affect each other to show how each individual part works together to "improve 300% performance," which is the slogan of the ad.
They also do this in other video ads, and no one uses sound to enhance the viewing experience. Prospects can easily understand ads without having to listen to them.
Strategy 3 - Use design tools to improve the art of advertising
Because Facebook users' attention is so intense, our videos have to stand out. That's not to say we have to spend a lot of money on high-quality video, but we need to focus on what it looks like in the news feed.
For example, attractive colors like red have been shown to trigger certain human emotions. The same is true for other primary colors. We can also use slow motion, GIFs and text overlays to convey our message.
For example, see the video below from The Brooklyn business Baked. At first glance, this is a simple shot of coffee pouring in.
Bake Off New York continuous slow-motion dumping ads.
Advertising seems to have been going on for some time, and that's the point. Baked is using the video to remind people of "Slow Move Monday Slow." Not only does it show the process they put into the product, but the video also helps to mine the idea that their product is worth waiting for.
Another shorter ad from Baked contains unique perspectives, some geometry and timely title slides.
Bake Off New York Pie Video Ads.
Before Baked contacted Facebook Creative Hub and started making such videos, they uploaded the same coffee and pastries over and over again. After the video above, they saw a 40 percent increase in thanksgiving pie purchases - proof that everyone's extra effort in designing a video can make a big difference and pay off.
Using these design techniques can help us stand out from the crowd in many videos, match most of what we experience every day, and make our brand feel friendliness and easy to use.
Strategy s4 - Pair our video campaigns with specific product releases
Tease the product's release or features to increase its excitement. This is a strategy that is often used in the entertainment industry. Check out DC Universe's Swamp Thing shooting this trailer video ad:
The trailer video increases expectations of upcoming events.
They used the 43-second video to mobilize a sense of urgency for the upcoming TV show.
It wasn't until more than 30 seconds that the show's main characters were actually seen. It's all about anticipating.
Use this technology for more business-centric products. The video platform Wistia uses funny behind-the-scenes tidbits in the video to encourage their expectations of the business plan.
Wistia promotes their product launch well with this video.
Wistia's decision to use Jeff Vincent in the Penguin Suit helped build the mystery of "coming to tomorrow's upcoming audience." Those who follow Wistia on Instagram will feel "involved" in the company's secrets. Online red engagement like Wistia is a great way to make our social media followers feel like they're part of an exclusive part, which helps build customer loyalty.
Creating mystery around new products or services with creative video ads can help boost sales at launch.
Policy 5 - Run the Smart A/B test
Use A/B to test and optimize our advertising strategy. Make sure we always provide Facebook users with better and more resonant types of content. We've rounded up three tips to help create a better split test.
Tip 1 - Wait a few days before evaluating the results.
Facebook recommends waiting 3 to 14 days to get enough data; We recommend waiting between 7 and 14 days. Although we are eager to see the results, we must wait for them to accumulate.
If we check with less than a week's data, we won't be able to see the different performance of each day of the week. Waiting more than two weeks is likely to result in a lower ROI, so we've seen that most A/B split tests can determine a better option over the course of two weeks.
Tip s2 - Wait for the confirmation result until we have at least 95% statistical significantness.
Use A/B remarkability tests like Kissmetrics to validate our findings. Users first enter their overall page views and conversions.
KissMetrics provides statistically significant tests that help us perform better A/B tests.
In addition to providing conversion rates for each of its users' tests, Kissmetrics can also determine that one version of the ad is more successful than the other.
Here, Kissmetrics 99% determines that the variable "B" will convert users at a rate higher than the change "A". Kissmetrics doesn't think it's important that any certainty rate is less than 95% (i.e., users shouldn't continue to promote).
Using the A/B Importance Test can help boost confidence in new campaigns and avoid costly mistakes by using video ad variants.
Tip s3 - Stick to testing one variable at a time.
If we test multiple variables during the A/B test, we won't know which changes are valid.
Always test one variable at a time.
For example, if our current audience is men in their t20s and 30s on the East Coast of the United States, we wonder if the same audience will interact with our content on the West Coast - testing new locations but keeping the gender and age range unchanged.
Although there are multivariate tests, they are more complex and more expensive. The value of a single-factor A/B test is to know exactly what variables can be provided for our results before moving forward.
Strategy s6 - Take advantage of Facebook Lead Ads
The increase in Facebook's video ad revenue (and ad revenue) came from mobile users.
Make sure our ads are optimized for mobile users. Facebook's main ads are a great way to do that.
These types of ads work best when your audience is already familiar with our brand, so test different Custom Audiences for non-customers to see which ones are performing best.
Leading ads help us customize content more specifically for our users.
Leading ads help us get the important information we need from our users to help us develop it into our customers.
This may be an unsealed site visitor or a user who has viewed our brand awareness videos.
Through the information in this guide, we can create effective Facebook video ads to connect with our audience, to promote products, build brand image purposes.
Combine these strategies in different ways to develop a scenario that is suitable not only for a particular company, but also for different audiences and their unique needs.
Recently, we have more and more marketing experience, data exchange in the marketing group, more and more dry goods, among them, the new people in the group, can play Facebook ads in a short period of time to reach the level of ROI 8, the growth rate. If you're curious about how you can quickly go from getting started quickly to doing ROI-8, welcome to our free offline salon event next week, and we'll share the right ideas and ways to teach you.
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