Hello, meet again!

Recently everyone is not going to be RAD brush screen!

Advertising is rejected, accounts are cleared, and the main body is prohibited from opening accounts.

It feels like it's entering the cold winter again...

This time Yeahmobi operates a small partner to bring you a pit-avoidance guide.

I hope you can effectively avoid the advertising violations,

Increase the budget, improve the transformation, to the peak of life!

RAD（Reactive Ad Disapproval）

RAD% - Percentage of all ad exposures that have been exposed by Facebook as policy violations (Impression).

Example:

Ad ID1235.

Total Impressions - 1000.

After exposure, he was found guilty of violating the rules.

RAD%=30/1000=3%

Data cycle: Last 28 days.

User Trust - Ads must not contain information that is deceptive, false or misleading.

The specific resolution.：

● The same account promotes many different types of goods in large numbers, all with significant discounts.

● Purchase simply for a single email.

● A large number of use of network images for product promotion.

● Insinuations such as using a large number of people's names when promoting social software (common hot spots for social software violations)

● Promote exaggerated clothing effects.

● Gaming customer account but promotion of physical goods.

Idealized Medical - Advertising may not promote the sale of health foods that are at the discretion of the media.

Specific resolution:

● Exaggerating or guaranteed product effects (e.g. within a few days)

● Promote commodities such as steroids or human growth hormone.

● Use before and after comparison to promote the efficacy of skin-related products.

The picture is from the internet.

Controversial Content - Ads must not use controversial content.

Specific resolution:

● Use characteristics related to race or color as the main axis of your ad.

● Promote controversial advertisements related to COVID-19.

Idealized Body - Ads must not specifically describe specific body parts, suggesting or attempting to create negative perceptions of the customer.

Specific resolution:

● Before and after use comparison (including weight, size and hair volume, etc.) 

● The screen deliberately locks the body part, not the whole body.

● Specially promote weight-loss goods.

The picture is from the internet.

Adult Content - Ads must not be displayed in a pornographic manner, nor should they intentionally color the characters featured in them.

Specific resolution:

● Nude or implied nudity.

● Overexpose the skin or cleavage, even if its nature is not explicit sexual innuendo.

● A close-up image of an individual's body parts, such as abs, buttocks, or chest, even if it is not explicitly pornographic in nature.

● Dating ads that focus on the object of exposure.

● The content of excessive nudity or suggestive sexual behavior.

Once the ad is rejected by Facebook, be sure to appeal or correct it first! As a result of the outbreak, Facebook's review is slow, so timely appeals will give us time to process!

● Open email notifications in Business Manager to make sure your mailbox receives unapproved ads the first time.

The image is from Facebook.

● When we receive an unapproved ad message, we can click on the font of the ad name to go directly to the ad management platform to view the specific situation, or click on the "View Ads" button directly into the account content quality.

The image is from Facebook.

● The most convenient and quick complaint is to go directly to the "Account content quality.", the all-chosen failed ads, directone with one click to appeal.

The image is from Facebook.

● Sometimes we do not see unapproved advertisements in "Account Content Quality" and must submit complaints in the account or submit them using CC chat rooms;

The image is from Facebook.

● If the complaint has not been reviewed, or if there is a clear violation of the ad, you will need to replace the footage immediately, then delete the ad and no longer use similar footage.

Do the above points, not afraid of RAD.

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