Shiseido himself made a Halloween ad, YouTube a week to play 3.58 million, beautiful!

Halloween is coming, many friends have been to Halloween parties, friends circle all kinds of demons and monsters began to open their teeth and catch. In the face of such an imported festival, many brands in order to catch young consumers. Will have their own communication budget, must be the marketing industry's event. With two days to go between Halloween and the belief that we'll see the spread, Shiseido, Japan, has released a new ad, The Party Bus, which is amazing.

Japan, deeply influenced by Western culture, has long turned Halloween into a nationally marketed holiday. Shiseido's gorgeous love story is definitely one of the best ads for Halloween this year.

The three-and-a-half-minute clip, called The Party Bus, opens with a Japanese phrase, "I just can't say I love you," set on a Halloween party bus for a bunch of young people. As the night progresses, the heroine dressed as Hui Nightingar needs to make an important decision: Choose a Skeleton Warrior or Baron Dreula?

The whole story is set in the background: Elena, dressed as Akihi, recently noticed that her best friend Lina seemed to be more than just a friendship, while the bright and lively Lina hid her heart for fear that the relationship would collapse, while honest and serious Baron Dreula was Elena's boyfriend, but he recently felt a little strange about Elena and invited her to the masquerade ball...

With the three characters in the ad appearing, the ad begins to enter a fantasy world in 45 seconds, and Shiseido's makeup becomes a one-minute, romantically exciting fixed animation on the face of Hui Nightinga.

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In this wave of campaign's official website there are three characters, Hui Night ji, Dregula, Skeleton Warrior played by Korean-Russian mixed-race actress Elena An, Filipino-Born Japanese model Fukushima Lina, dancer and model Endo.

Dracula.

According to the official behind-the-scenes tidbits, the 1-minute fixed-frame animation was shot with a specially crafted puppet.

The ad was directed by Show Yanagisawa, who had previously filmed the critically acclaimed "High School Girls" for Shiseido, but the ad actually featured boys known as "pseudo-girls." The 2015 ad won awards for its strong reach and breakthrough on gender issues.

Shiseido 2015 Ad - High School Girls

"Party Bus" has a similar reversal. In the music that gradually reached its climax, Sheena Ran off the party bus and finally chose the Skeleton Warrior who sent her a cell phone message for the night. The moment the samurai took off his mask was the biggest surprise in addition to the visual effects of the whole ad: the samurai was also a woman. The two kissed and danced in the empty parking lot, which was captioned "Make up your own story."

The background music in the ad was performed by British singer-songwriter Mara Carlyle, a song written by Japanese composer Yamaguta.

The involvement of LGBTQ issues has been an important direction in Shiseido advertising marketing over the past two years, a means for this centenny-old traditional brand to reach out to today's young people. Therefore, the brand chose the spokesman's strategy has also changed, slowly appeared Dou Jing Tong, Kan Yuan Xiaochun such a neutral beauty face.

In the week since it launched, Party Bus has now been viewed more than 3.58 million times on YouTube, with almost all of the ads praised on Twitter, some calling it a "work of art" and others saying "beautiful" while sending out 😭's emoji.

It's worth noting that the idea for the ad came from Shiseido's in-house team, with the creative director being Shiseido's Masato Kosakawa. Looks like this is another delayed advertising ad ad ad.

The article was compiled from Curiosity Daily

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