When running ads, the seller's best expectation is that the ads will target potential buyers, which is best if they appear under similar products. While Amazon's automated ads also put sellers' products below competitors' products, that's a probability event. And now, Amazon's new oneThe Merchandise Delivery feature allows sellers to run ads to a designated ASIN, which means you have a chance to lock in competitors.
Seller Fryer: Amazon's new ad launch can specify rival ASIN!
Yesterday, a group of sellers discovered a new Amazon product promotion function - "product delivery", the amazing features of the new ads caused a heated discussion among sellers:
One seller said that the new advertising function will kill a lot of people, advertising can be cast on other sellers' goods, meaning that similar products to customers will be more intense, the price war re-run almost predictable, homogenized goods will also face a major cleansing.
The news went viral as soon as it came out. It's not unusual for ads to have new games, but it's not unusual to hear peers introduce this type of ad "can be designated to run in a competitor's ASIN", onlookers take a deep breath, and immediately say "I'll go and see!" "。
The highlight of the ad is mainly product targeting and class targeting. Amazon introduced the ad feature, saying that unlike keyword-based manual delivery, which sellers are familiar with, the new launch feature is based on manual ad serving. With this feature, the seller's product becomes more attractive when the customer browses a specific item detail page similar to the seller's item or filters the relevant search results. Here's the point:Sellers are also able to place individual ASIN or categories and segment by brand, star rating, and price.
How do you do that? In creating an ad campaign page, sellers canSelect in LocationManual delivery”，Select keywords or items that you can target to buyers and set up custom bids. And thenOn the Run page, the seller will see the "beta" of the item, select a specific item, category, brand, or other product feature to target the ad.
In terms of delivery, sellers can choose by category orASIN delivery, which can also be combined, supports the simultaneous use of the same ad group. Category delivery is not much to say, let's look at Amazon's example of "delivering by ASIN" for a single item:Sellers can select the recommended relevant ASIN, search ASIN, upload ASIN list.Such as: add the relevant running shoes merchandise
After that, inFind the launch below the Drop boxRight.Like, adjust the default bid for your launch settings.Note that ads for items appear in most promotional ad spaces, including search results and product details pages, but do not appear on promotional pages.
Sellers have said that this new feature can play flowers, have you tried?
(Editing by Jia Ruijie)
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