How is Amazon's cpc ad data sheet analyzed? How do amazon automatic ads view reports?
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How is Amazon's cpc ad data sheet analyzed?
1. Advertising profile analysis station advertising back-office report disassembly, simpler and more intuitive for sellers to see the wide cast effect, so as to select words, bids, matching methods to provide an effective reference basis. 2. Analysis of PPC ads by the dimensions of the product list, sellers can quickly view the advertising situation of the products that have been promoted, including product display, CTR, average CPC, ACOS and other data, view related activities, related advertising groups, related keywords to adjust the promotion program. 3.PPC advertising report to obtain nearly 52 weeks of advertising data, to help sellers seize the market advertising law, improve the efficiency of advertising investment, play earn in-site advertising. Cool Bird Seller Assistant also implements other very useful features to help sellers manage ads better. 1. Ad budget control about advertising budget control, Amazon default can only set a daily budget for each ad campaign, but this figure is not directly related to the seller's profit, sellers often at the end of the month the most data summary analysis will find that advertising costs exceed ASIN's profit or exceed the monthly budget control, accurate advertising budget control is necessary, cool bird seller assistant automatic budget control function can help you achieve real-time budget control ads. 2. Time-by-time bid management of an ASIN order is often not uniform but sub-peak and low peak time, according to the high and low peak period of the order to set different bids, so that the cost of each click is more reasonable. 3. Advertising time switch manual switch advertising is actually very time-and-effort, so use cool bird automatic time switch ads.
How do amazon automatic ads view reports?
Amazon site ads have no exposure, you can use third-party tools to help you manage ppc ads, such as cool bird seller assistant ppc advertising management can easily help sellers to data analysis of advertising, from multiple dimensions to help sellers analyze Amazon ppc advertising performance, data from multiple horizontal dimensions intuitively displayed in front of the seller. 1. Keyword matching form selection method widely matched: as long as the buyer search terms, covering the seller's ads within the keywords, phrase matching exposure is relatively small, the buyer's search terms must contain the seller's advertising terms, the seller's advertising terms and the buyer input search terms exactly the same or similar, the ads will be displayed. High exposure but low clicks and keyword matching form has a great relationship, should try to use phrases or precise matching form of keywords to improve clicks. 2.ppc advertising bid method exposure high clicks low, an important factor is Amazon advertising bid, Amazon will provide a suggested price for sellers to refer to, in the buyer search for a keyword, advertising high-bid products generally ranked high, the higher the natural clicks of the top products. 3. Negative keyword usage negative keywords can help sellers save some unnecessary costs, improve the accuracy of advertising. The seller's ad will not appear, keyword search results "negative keyword matching can not be more than 4 words and 80 characters, precise matching can not be more than 10 words and 80 characters." It can be added or added in bulk for each ad and ad mix. 4. The search method for the best keywords is selected for automatic delivery.
If you don't understand Amazon's problems, you can do it with me (V:772024802)。 Detailed consultation and learning, can systematically help you solve the various problems of doing Amazon.
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