The following are organized from: Google Advertising, Google Marketing Business School

Google Trends: Provides a more comprehensive reference

Google Trends recently announced that it is opening up more real-time data to provide users with a more comprehensive reference.

From now on, you can find it on Google TrendsGoogle News Search、Shopping search、Picture searchAnd.Hot search trends on YouTube。

For example, with "Taylor Swift" as the key word, select "YouTube Search" and you'll see that the video that has hit the top of the search list in the past seven days is the recent "TheTonight Show" that Taylor attended as a guest.

AdWords: Discount information appears independently

Google AdWords has been launchedAdditional promotional information（promotion extensions），Help advertisersShow the latest promotionsto attract customers.

For example, advertisers set up "shoes" keyword ads, using additional promotional information, the bottom of the map is the label is discount information. Discount informationAppears independently below the search results, very eye-catching.

All you have to do is fill in the discount, plus the coupon code and expiration date, choose the holidays to promote each year, AdWords will help you automatically generate this information. When the user clicks, they go directly to the discount area for the promotion.

Gmail: Ad re-marketing power Max

Google's re-marketing family adds new members: in the new AdWords, it's sky-highThe re-marketing feature is already signed in to Gmail! Direct to the mailbox, the effect is better!

As shown in the picture, customers who have visited women's websites will receive promotional messages from AdWords in their inboxes, which look and feel the same as the Gmail inbox that users see in the first place, so you can expand your ads and see the details with just a few ad taps.

AdWords: Ad variants are easy to test

How will the performance of the same series of ads differ with different ad language?

Google has launchedAd variant(Ad Variations), you can easily insert variations into a large number of text ads to test the marketing of content changes for ad performance.

For example, the effects of four variants are tested in the following image.This feature will save you time and effort, just a few clicks, AdWords to help youAutomatically modify all product lines and thousands of ad content updates，Auto-test ad performanceand then tell you which is most effective.