Is the shaking sound hot at home?
Its...... Real...... The overseas version of TyKToK is hotr than the domestic versionIn particular, TiKToK users have soared like rocketsLast year, TikTok had 199 million downloads in the fourth quarter, a record high of 205.7 millionTikTok recorded record downloads on iOS and Android in the first quarter of this yearFacebook、InstagramI didn't expect TikTok to have the power of an atomic bomb
Not onlyFlow burst sheds, cash cattle too much to spend
Jitter, TikTok inApril global Apple, Android market revenue . . .10 times year-on-year surge to the top of global mobile APP revenue
Even Facebook, the old-timer, hates it by three points
There's even a trend to replace InstagramEveryone knows that short, lean videos are the advantage of shaking soundWhat kind of demons does TikTok use to quickly erode the foreign market?The vast majority of Facebook users are over the age of 40
Instagram attracts young adults in their 20s and 40s
Xiaobao found a copyTikTok"Secret Research Report"
As of 2019, TikTok has800 millionUser. Expected by 2020, super1 billionUser.
TikTokGlobal users50%AgeUnder 34 years of age，26%The user is inBetween 18 and 24 years old。
TikTok user coverage is up to:India.(466 million people)、China.(173 million people)、United States.(123 million people)
In the United States, there areMore than 60 millionActive users,60%Is.Women.、40%Is.Men
Cost per person per day52 minutesSee.TikTok, shaking
Chinese netizens spend a total of money every day6000000 hoursWatch the short video
Bytes beat company value75 billion knivesis now the world's most valuable start-up.
Once openedTikTok, 15 seconds of "magic" video makes it difficult for foreigners to get out of the pit
TikTokThe United States, Japan, India, Southeast Asia, Brazil, Russia and other countries and regions
capturedyearsLight people are the main ones
TikTokThe biggest rival at the moment is YouTubeYouTube is better for watching on TV and computer
In March, 100 million North American users watched YouTube videos
But data on Twitter, Instagram and TikTok varies widely over the same period of timeNumber of clicks per user in 90 minutes
TikTok Finish blasting other opponentsIt also has to do with the length of the video, butTikTokThe content is small and youngTikTok's greatest attraction lies in the content of the video itselfAlthough the content is mainly entertainment-oriented, there is no shortage of other kinds of video
Humor, hobbies、Fitness.、Tourism.、Music.、Photography.、Dance, scienceAny type has, and is open, anyone can watch
TikTokNo social map required, no user attention, the algorithm analyzes videos who prefer to watch and who prefers to share videosTrack content, tags, and actions and things in your videos and push themSo, attracted a lot of stars
Compare it to singer Jennifer Lopez on Twitter and TikTok in the same video:Twitter has 44 million followers
TikTok number of fans 2.8 millionTwitter has 1 million on-demand
TikTok on demand 17.9 millionSo the push mechanism on TikTok worked
Without too many fans, the video has gone into a messIn addition to attracting star-studded celebrities
Also attracted a lot of institutions to enter, the NBA is relatively early to enterTikTok, with 5.7 million followersThe video shares fun videos of NBA games and star players
Chiptole, a fast-food restaurant, also entered earlierTikTokPlatforms, where most of the content promotes their videos, are also expressed in a more interesting wayThe Washington Post and NBC show the reporter's personality in behind-the-scenes videoWith popularity, the money-making effect followsIn the fourth quarter of 2019,TikTokRevenue up 300% YoYCurrently, TikTok has three types of ads: open-screen ads, in-film ads, and campaign ads
TikTokAds are pre-rolled, similar to pre-Youtube ads, that last 10-15 secondsAds can be skipped in seconds, which is also the sameYoutube is similar, advertisers calculate the paid amount based on impressionsFull screen 5 seconds static, animated ads only open every timeTikTokis displayedAds for these brands direct users to a web page or the brand's TikTok accountThen close the door
No, no, it's preferential treatment for every user
And this kind of advertising every day, each region is quantitative, not unlimited openEach ad costs about 50,000 knives
Ads in the film
A full-screen ad is inserted when the user swipes to watch the videoSimilar to Instagram story adsThese ads take users to a web page or storeThis similar brand side to launch an activity
Let the user shoot the video to sendTikTokform, forming the form of sorolon
Remember the previous ice bucket challenge, you can take this form
Or, a food brand will hold a competition about who eats the fastest food on a plate
Probably on this, the domestic jitter does not seem to have such a similar advertisement, after all, the response here is not as good as foreigners
TikTokThe key to ad success is to find a way
Let fans and brands/products interact effectively
It also allows users to have fun and be creative
Creating challenges is a great way to spread brand awareness and encourage user engagement
The base starting price is 6000 knivesEvery time a user participates in an ad, they earn revenueBrands10 knife "ticket fee", so according to the number of participants as an additional fee
More than 90% of users visit several times a day, but the participants match the brand fairly well, i.e. high-quality potential customers
This kind of advertising cost is not low, but the best effect, the brand spend more money is also worth it
There are these sucking, money-making stunts,TikTokIt's strange not to mix feng shui abroad
Previously, it was counted that Chinese people spent 331 million knives on apps and Americans spent 86.5 million knives
App has huge potential to make money, so it's no wonder Apple is "soft" and focusing on the App Store
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