Out-of-the-sea marketing guides - What do you do with overseas social media marketing promotions?
It is well known that social media marketing is a very widely used term, including many platforms and marketing techniques. It can simply be defined as using social networks to promote your brand, products, and services, and achieve your marketing goals.
Facebook、Twitter、Instagram、Line、LinkedinAnd so on are very active in Southeast Asia several social platforms, different platforms with different focus, enterprises can be on WeChat business activities, innovative products shared on these platforms with potential or existing customers real-time communication, with an open international image can bring each other closer together.
Let's take a look at a few popular social media marketing platforms and how best to use them.
The launch of Facebook's business function has transformed it from a social network into a mature marketing platform. Any company with internet influence has a Facebook business page. In addition to channeling your site, Facebook has many ways to market.
Create your Facebook Business page and optimize it.
Select the most relevant business category.
Create a custom URL that represents your brand and is memorable.
Add a CTA button at the top right of the page.
Provide all relevant business information, including your contact details and website links, on the business web page.
Survey your audience with insights from your Facebook page.
Use chatbot solutions to greet page visitors.
Use Facebook ads to target specific people.
Short video posts.
Posts with pictures work better than posts that use only text.
Use the emoji emoji to highlight the content of the article.
Try live videos and stories, which are popular on Facebook.
In addition, Instagram is the preferred channel for a variety of marketing groups, with two-thirds of marketers choosing it. As one of the most versatile social media marketing platforms, it offers a variety of content formats and sales options.
Create and optimize an Instagram account.
Create an avatar with a brand image, preferably LOGO.
Describe the brand story and provide contact details and links to the website.
Select an identifiable and searchable user name.
Try posting different types of content, such as posts, stories, IGTV videos, and live videos.
Increase sales conversions with shoppingable posts and stories.
Create an Instagram store.
Use popular industry tags in titles to reach a wider audience.
Create your own brand or campaign tag to raise the level of your Instagram campaign.
Try influencer marketing and experiment with different types of brand influencers.
Encourage users to be original through user-generated content and use policies.
Learn about your audience's interests with Instagram's built-in analytics tools.
Decide on a publishing policy and schedule the release.
Use Instagram Highlights to flag important information and display it on your account profile banner.
Teaching videos, hacking techniques and DIY tips are popular on Instagram.
Instagram is a visual platform, so high-quality, beautiful images will immediately get users' attention. IGTV and live video can be used to conduct interviews and questions. Memos, GIFs, and other humorous posts also have a dedicated audience on Instagram.
Unlike other visual-focused platforms, Twitter's power lies in short, straightforward, and frequent tweets. It's very dynamic, and if you want to use it for marketing purposes, you need to increase the frequency of publishing.
Many brands, influencers, and marketers use Twitter to reach a large audience and market it them themself.
One effective way to do Twitter marketing is to keep tweeting, or you'll lose the interest of your audience.
In addition, regular tweets are best posted at the best time on Twitter.
While the platform has traditionally been text-based, using images in tweets can attract more attention.
Use Hashtags to find and use relevant hash labels for more attention.
Optimize your Twitter profile by selecting the appropriate profile, cover image, and user name.
Write an interesting article describing your brand and what it stands for. In addition, please add links to your website and links to other social media accounts.
Start user forwarding.
Twitter is the best platform to engage in social media discussions on hot topics.
Share brand-related topics.
Short, frequently updated updates or anything that happens to your brand.
Humor Twitter messages, emoji packs, jokes, and anything smart.
Useful industry information.
Questions and answers.
Suspense ads or links to content on other platforms, such as your site.
LinkedIn is not so much a social network as a professional network, but it is also an excellent platform for B2B marketing. Platforms such as Instagram and Snapchat can be fun for personal use and have an advantage in B2C marketing, but LinkedIn has an advantage in B2B marketing.
This is a platform for industry experts to share their opinions and information on current topics. LinkedIn is also an important leadership platform for B2B enterprises.
Create an impressive introduction that gives visitors a good first impression.
Create an appropriate company profile that describes your business, products, services, and more.
Use keywords.
Use LinkedIn groups and join them.
Information articles, consumer analysis, etc. on hot topics in the industry.
Insights, thought leadership, and more.
Reports, studies, essays, etc.
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StarMaria departs from Singapore,
Business worldwide, to build a largeOverseas business integrated service platform，
Serves small and medium-sized businesses worldwide.
Based in Singapore, Samanea determines to establish large one-stop specialized markets in Southeast Asia while serving manufacturer to refresh Asia brand worldwide.
StarMaria 2020 Key Projects
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