Original translation Facebook ad performance data analysis interpretation
Second, dynamic sponsorship of the relevant performance
Third, fan page (Page）
Fourth, the exposure rate (ExposureRate) and conversion (Conversion）
V. Unique brand coverage (dynamic sponsorship)
Six, precise interest targeting (Precise Interest Targeting）With frequency (Frequency）
Seven, bid (Bidding）
1） Dynamic sponsorship performs best in all Facebook ad types
2） Users visit Fan Page the most and click-through rates the most
3） The higher the exposure, the higher the conversion rate
4） Precise interest targeting can greatly increase exposure
5） Low ad display frequency Freequency increases click-through and conversion rates
6） Bids are higher than each time Facebook suggests a bid to increase exposure, while reducing the frequency
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