Cost per clickCPCwith click-through rateCTRClose relationship, mutual control. As the line chart shows, the higher the cost per click, the higher the click-through rate your ad will attract.

1) As shown in the image above left, of the four Facebook advertising types, Sponsored Story and Post Ad performed best, attracting the highest click-through rate, while promoting the company's brand interaction rate was the highest;

2) As shown in the image above right, app dynamic sharing (App Share), app has used dynamic (App Used), fan page by like (Page Like) and post likes four dynamic sponsored ad types, posts by like and fan page by like to attract higher click-through rate, that is, visitors are more inclined to browse posts and fan pages, more interaction (by like), Both have also proven to be the two most effective types of dynamic sponsored advertising.

Note: Like means "like", a like on a content under your or a friend's Facebook page, a way to let someone know that you like the content without leaving a message. Like a message, the fact that you like the content is marked below the item.

1) As the bar chart shows, among page pages, places, apps, and dynamics, page pages are the most visited by visitors, with the highest click-through rate;

2) As shown in the pie chart, of the four ad click-through rate shares, page attracted far more ad click-through rate than the other three, the best performance;

3) Page has proved to be the most popular Facebook page, generating the most interaction.

The higher the exposure, the higher the conversion rate, which means that the more frequently your ads appear to your target audience, the more times your target audience views your ads, increasing the likelihood that your audience will click.

Note: Frequency: The average number of times each user sees your ad or dynamic sponsorship

Exposure Rate: Show the percentage of your brand to your target audience

Impression: Each time an ad or dynamic sponsorship appears in front of a user, the number of ad views counts whether the user clicks on the ad or takes any other action on the ad

Conversion is the number of times a user likes, responds to your event invitation, or installs your app within 28 days of clicking on your ad

1） Precise Interest Targeting lets you define an ideal audience by what they're interested in using words that users share on Facebook's Dynamic Times. These words may come from their listed interests, activities, educational and job titles, their pages of praise, or the associations to which they belong;

2） Broad Category Setting makes it easier and more accurate to reach your target audience through Broad Categories. When you choose to use a wide range of categories to target audiences for ads or dynamic sponsorships, ads or dynamic sponsorships are displayed to users who include information about that category in the Dynamic Times;

3） In the three target settings, the exposure rate attracted by the precise interest target setting is obviously higher than that of the other two, which is more accurate, so the opportunity of advertising display will be increased relatively, and the conversion rate will be greatly increased at the same time.

4） Click-through rate CTR and frequencyFrequency is very closely related, when the ads show to the same user frequency, the opportunity to show to other users will be reduced, the same reason, other users click on the advertising opportunities will be reduced accordingly, click-through rate will be reduced, conversion rate CVR will be greatly reduced, as shown in the figure above, more than six views, click-through rate will be reduced by 39%, at the same time, the conversion rate decreased by 75%;

5） Less than 6 display ad frequency will greatly improve the CTR and conversion rate CVR.

1） Bids are the maximum amount you are willing to pay for each click on your Facebook ad (bid on a CPC calculation) or per thousand views (bid on a CPC basis).

2） When the cost per click is higher than Facebook's highest recommended bid price, the ad exposure is significantly higher than when the cost per click is lower than Facebook's highest recommended bid price;

3） For FrequencyFrequency, the cost per click is lower than when Facebook's highest recommended bid price is lower than Facebook's highest recommended bid price;

4） In both cases, a higher cost-per-click (PP) than Facebook's highest recommended bid price increases impressions while reducing the frequency of ad impressions and thus increases click-through rates.