1. How much does CTR (click-through rate) need? How can I improve?

CTR follow-up ad goals and audience types will be different. PPE ads are typically low CTR, typically less than 1%, and conversion ads may be around 1-2% if they are cold audiences, and warm audiences can be 3-5%.

Ways to improve CTR:
CTR is much higher with material with social Proof and tens of thousands of likes to cast conversion ads than without Social Proof.

2. How do I start automatic optimization of Facebook's ad system?

After the Facebook ads start running, they enter a learning period. The ad group needs to get approximately 50 optimizations within a week of starting (or the last major change) to complete the learning period, after which the ad is automatically optimized and performs steadily. During the learning period, it is best not to make major changes to advertising, such as changing the audience, changing the material, changing the optimization method, suspending advertising, which will lead to the learning period to start again.

If you want to quickly end the learning period and move on to the optimization phase, you can try setting a higher daily budget for your ads starting out, such as $200 or even $300, so that your account can immediately become active and accumulate the data you need. However, it is important to be sure to test the CTR first, only the case of CTR high, to give such a high budget to run, otherwise it will float.

3. Advertising optimization thinking thinking map.

The process of optimization is to adjust, and constantly adjust the variables of advertising to achieve the target. Adjustments need to be based on certain data, not out of thin air. Here's how to look at the following image:

4. How is it scaled? How do I measure?

If you can run a good ROI for an ad, you want to increase your budget and multiply your ad's effectiveness. However, increasing the budget directly in the ad group will cause the original optimization to be interrupted, affecting the original ad delivery. So when you need to scale your ads, you need certain skills.

By increasing your budget, you can add or subtract less than 50% per ad group every 2 days, so you won't affect your ads' normal running. You can use automatic rules, and Facebook's ad system regularly adds or subtracts your ad budget according to your rules.

Mike Note: How to measure the need to use The CBO.

5. Precautions.

· When the ad is on, it can't be changed frequently, and the new ad is not recommended for 48 hours.
· CTR is too low to stop directly.
· The daily budget can only be adjusted to less than 50% per day.
· The discount on the website should not be too strong.

Chapter 5 Facebook Ad Hacker HACKS.

This part is my favorite, can study different ways of playing, this part is the real play around Facebook, but also the fun of the delivery.

1. Social Proof Social Certificate.

PPE runs Social Proof with PPE ,Posting Interactive Ads), collects a certain amount of likes, comments, and retweets, and uses the same post to run conversion ads. Choose to use an existing post when creating a new ad.

The reason is very simple, the same material, one has tens of thousands of likes, one only a few likes, you will click which?

2. Create ppE ads with CTA.

First create conversion ads, you can first schedule, ads submit reviews, through can get the id of the ad post, and then to create PPE ads, with the same post, so that PPE's ad format with the content of the conversion ads, you can display more, breaking the original format limit of PPE.

3. Conversion goals are incremental by simple events.

First use the view content, then at the ATC, and finally the purchase. Facebook now needs an ad set to accumulate at least 50 conversion events a week to initiate auto-optimization, so either the event is easier to achieve or the budget is running a little higher.

4. Manual bid.

If you want better traffic quality, you can choose to use manual bids. Automatic bidding is good, but it can also cause some of the high-quality traffic to fail to reach, depending on manual bidding. FB's proposed maximum cost per purchase is $30, so for better traffic, you'll need to get $40 or more, or 2 times the target CPA. Manual bids are for businesses with large budgets.

5. Run the low-cost page like.
There's a page situation that definitely needs to run page like, otherwise it's not pretty good. But if you run the U.S. page like, maybe a like one to a knife or two, expensive to meat pain, if not intended to use an interactive audience as a warm audience, consider investing in low-cost countries, such as Indonesia, India. Some people abroad have specially collated a list of low-cost countries, Chinese version we just translated. PPE can also run low-cost countries. See 17Shopify for a specific list.

6. After measuring high-quality material, other ads try to use a post.

M.A.C. recently had an ad that was spat out because it was an October ad, but advertisers are certainly not silly, since it's taken out to say that the ad is converted well or has accumulated a good Social Proof. At the same time, we were reminded that the copy, rather than writing October, was better than writing this month, which applies to any month.

7. Set different daily budgets for the same audience.

This allows it to reach to different groups of people. Facebook's audience is by value, so if your budget is low, it means you can't reach the most valuable part of your audience, and that's going to require a higher budget to reach it.

8. Transform funnels.

In general, conversion funnels are divided into 3 layers, Top of Funnel, Middle of Funnel, and Bottom of Funnel, i.e. top, middle, and bottom. Top is generally an interactive ad that hits the target population at a low price; Middle typically throws clicks or ads to view content in a conversion ad, accumulates click data for the site and lets pixels start accumulating data; bottom is typically a shopping event in a conversion or a direct dPA ad.

9. How to avoid peak advertising can't run out.

For example, your ad has a $20 day budget on Q4, but you find that your ad doesn't run out at all, and you can try setting a deadline for your ad so that Facebook will help you run it out before your ad expires.

10. How do I see more competitor ads?

First you need to visit a target website, for example. zaful.com

Then visit Facebook and you'll probably see Zaful's ads, click the down arrow on the right, see the order menu, click on "This ad is useful to me", so you'll see more similar ads later.

Then you can also click On "Why Do I See This?" 】

FB will tell you the advertiser's targeting strategy (one reason is for accuracy, other possible reasons are):

In addition, you can click on Manage Ad Preferences so you can choose which ads you'll see:

11. How do I get my new account to run quickly?

Set a higher day budget to run from the start, provided that the site conversion rate and the click-through rate of the material have reached a satisfactory level. After testing, you can set a $200-$300 daily budget to run conversion ads, a higher daily budget that allows you to get better traffic, full exposure, and allows you to accumulate more than 50 conversion events in a week, allowing Facebook to start auto-optimization. A quality traffic base that improves your pixel raw data so that you can generate LAL (Lookalike Audiences) with pixel guest data, the quality of your LAL audience is also better.