Off-site ads: 7 common mistakes in Facebook ads, absolutely dry!
There is no doubt that Facebook has become the world's largest social networking site (with 1.86 billion users worldwide) and can provide the most robust commercial advertising platform for businesses of all sizes to help businesses of all sizes reach their target customers.
The data show that while it's the biggest Facebook-like social networking sites at home and abroad, many advertisers don't really benefit from it, and don't really use the platform to help them find customers, or even, unexplainedly, hook up with their entire family, which is a sigh.
Why are advertisers' advertising revenue so small? What is the reason why advertisers can't find their favorite target customers?
Below, let the editor take a look at the 7 ad errors common on large websites and platforms such as Facebook, and how to avoid them.
1. Not in the audience pre-research launch
What would you do if you were to pick one of the two rotten apples?
Make a good ad in front of the wrong person? Or is it a mediocre advertisement in front of the right people?
I'd probably be more than happy to give my money to the right audience first.
For a diverse audience, Facebook is like a big collection. However, depending on the content and information you sell, your audience may be more or less different from the target audience you imagine.
Therefore, you must test to understand some audiences before starting your ad paper.
One of the best ways to find your customer's points of interest is to bet your eyes on what you think is the target customer and learn about the customer's interests:
Do some exploration of this information, and the customer's interests and interests to do a careful and detailed understanding of learning.
Suggestion: Based on your goal interests and efficiency needs, you can use Facebook's Audience Insights tool to understand your audience, for example, how they spend their money, what they like to do... This information can help you identify your audience faster and prepare for later ad planning and promotion.
2. The targeting of your audience is too broad
Without reference to platforms, paid advertising has a common mistake in passing on the target audience to which it reaches an agreed position, and advertisers really expect ads to help you filter out customers who will bring sales.
So why doesn't paid advertising do that? It's worth pondering whether ads target audiences too broadly.
The study found that potential audiences of between 500,000 and 1.5 million are often a very appropriate size for many of the start-up e-commerce businesses.
Suggestion: If your audience is too large, try optimizing it with the interests of your primary audience, for example, by picking some prerequisites to effectively optimize the number of people. And if it's too small, try adding points of interest, creating a new user base, broadening the new user base, and finally trying to optimize your target benefit user base.
3. Waiting for the effect of advertising is not patient enough
For any kind of paid advertising, if you don't get immediate benefits, you tend to have a feeling that you're losing money. At the same time, you may feel the need to adjust and optimize your ads so that they can perform better as quickly as possible.
But in fact, especially in the early stages of advertising, data collection and pre-research are the most critical! You have to have a clear idea of planning a fee in an early study to understand the target customer base.
On the one hand, you need to have enough data to at least see how your ads are working, even if they don't bring in any sales.
On the other hand, the damage that impatientness ultimately does to you is that you don't give Facebook enough time to understand what it really does. When your sales are zero, Facebook may not know which group of "buy" customers are. But as you increase the number of purchases, the data information becomes smarter and more accurate.
Suggestion: Try not to make sudden decisions about your upfront ads, such as pausing or adjusting them until your audience reaches 1,000 people, so you can see how your ads will work and make a more favorable judgment about the next stage.
4. No ad variable isolation test was performed
In the marketing market, the role of pre-research is often underestimated. While early research strongly recommends that you experiment and test your ad performance first, you may not learn the importance of this until you really try it once and get useful value.
Of course, testing different audiences has different ad display characteristics. But at different times, even if you get better results in a bump, you still don't get much information.That's because you didn't do the variable isolation test!
As a result, you don't have a clear understanding of your target customers or the effectiveness of your ads.
Recommendation: Try an ad variable isolation test as much as you can. Experiment based on the knowledge you use, especially at the beginning, and you should set up ad tests that are similar to your target audience. By testing for ad variable isolation, you'll have a deeper understanding of ad variables, and you'll be able to go further if you know which model is more appropriate for your ad promotion.
5. I don't see the subsidiary value generated by the advertisement
Even if your primary goal is to get product sales, it's not the only revenue and reward your ads bring you. In fact, you can reap a lot of added value, even if your ads don't bring you any customers.You can also reap some valuable information:
You can also collect a lot of important information that's effective in your traffic payment process.
Suggestion: You can see how your site traffic actually performs by setting up Google Analytics and Hot JR (both free of charge), which will help you determine if your problem is your audience, your site layout, or some other issue. Also, take advantage of the power of Hot JR, which lets you visualize how traffic is doing on your site: what visitors scroll through before they leave, what they click on, and what visitors are inglying about.
6. Advertising ideas are not optimized based on ad attention
Once you find your target audience, a good creative ad can help you improve your sales results.
When many different factors are involved in a good advertisement, there are some things to learn:
Suggestion: If you want more advertising inspiration, be sure to check out the well-known advertising gallery, which can help you tap into the thoughts and inspirations of many of your predecessors.
7. Didn't take advantage of all your products
Despite the many product features in Facebook's ad management system, there are still value-added product information that is hidden by default, and advertisers sometimes miss opportunities.At this time, you must pay attention to the management set up product features column to get more important information.
At the same time, consider adding the following names to get better ad impressions:
You can also use the Segment options to analyze your ad performance based on a range of product sales factors, such as device sales, performance impressions, customer reviews, and more.
Recommendation: You can use standardized, meaningful module naming for information at each level/stage in your ad management system. That way, you can see at a glance what information you want to find, such as what your target audience is like, what tests you're doing, and what your product's key features are.
What have you learned from some of the common problems and solutions to the above ads?
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