New changes to Google Play search ads
Google Play has reached more than 190 countries and territories and has 1 billion users worldwide. Its superior features provide a broad platform for users to discover the latest APP，Enjoy the coolest music and read more books.
Launched in 2015, Google Play search ads give developers the fastest time to reach high-quality users in order to get the best time to promote the APP. There are already three app development teams from china preempting the water, and their downloads are high、BOTH ROI and user retention rates are increasing.
To improve your users' ad experience, increase exposure to developer outcomes, and reduce ad costs, Google Play search ads have made two changes.
Currently, when a user searches for a specific APP name, a paid ad for the app appears at the top of the page. For example, when searching for "Google Express" in Google Play, it's its ads that come first.
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look