New changes to Google Play search ads
Google Play has reached more than 190 countries and territories and has 1 billion users worldwide. Its superior features provide a broad platform for users to discover the latest APP，Enjoy the coolest music and read more books.
Launched in 2015, Google Play search ads give developers the fastest time to reach high-quality users in order to get the best time to promote the APP. There are already three app development teams from china preempting the water, and their downloads are high、BOTH ROI and user retention rates are increasing.
To improve your users' ad experience, increase exposure to developer outcomes, and reduce ad costs, Google Play search ads have made two changes.
Currently, when a user searches for a specific APP name, a paid ad for the app appears at the top of the page. For example, when searching for "Google Express" in Google Play, it's its ads that come first.
However, it searches directly “Google Express" people already have the desire to download and don't need its ads. To improve the user experience and keep developers from spending less on ads, Google Play has adapted search ads.
When the user searches for a specific APP name, natural search results are displayed first. That is, when a user searches for "Google Express," the App for "Google Express" will be displayed directly instead of its ads.
When users search for broader keywords, such as "music APP" or "sport APP," Google Play displays ads for apps that are related to music or sports, available to 1 billion android users.
Adding this feature is mainly to allow developers to work hard to show more opportunities, maximize the exposure of the APP, improve user downloads.
For example, when searching for broader keywords such as "hotel room deals," an ad for hotel comparison APP "Trivago" appears.
Originally published as "Google Marketing Charging Treasure"For Google marketing solutions, market data, industry insights, and event consulting, follow Google's official public number“Google Marketing Charging Treasure”。
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