Media bricklayers must read: the active and passive advertising audience

The copyright of this article belongs to Aqing sweep all, welcome to the circle of friends forwarding to share, other media reprint please communicate authorization, violators must be investigated.

Cartoon

Tuesday.

Handcrafted

Thursday.

Broken thoughts

Saturday.

Sweep the small lecture hall

Since the creation of the subscription number, professional advertising for 20 years A Qing swept in the folk artists on the road more and more wide (not road width, is waist width) ...

In order to show my life's workplace 嗉 son, sweep ready to go to the center of mommy identity, with pixel wind from time to time, cold in my number to share the small knowledge of the advertising industry health, the theme of this issue is -

Active and passive

Let's start with

The main characters who are going to play

NextLet's be clear about one thing:

Who does Party A's father advertise to?

Of course it's for DadTarget audienceSee.

But the vast sea of people,

How can Party A's father

Accurate advertising information

What about reaching his target audience?

No fishballs, no coarse noodles,

Not 100% empty-handed white blade

So before you create a path for accurate delivery of advertising information

Ask your target audience first

How do I get information?

But the goose....

Professional selling small ads for 20 years A Qingsan

you have to tell the truth,

I'll wait longer before I come down

In fact, this day and age

The pattern of audience information acquisition patterns

It can be summed up as:

Active mode and passive mode

Active modeIt is.

The audience is based on their interests or needs

Proactively obtain the appropriate information

It's all from itSelf-willselection

Passive modeIt is.

In a specific space

Specific information is forced to appear before your eyes

Take advantage of your audienceBoring idleState.

Passive reception

So what the hell...

Which model is strong?

While blocking your audience from getting information

How to do it

Effective and efficient delivery of advertising messages?

In active mode

The audience's access to information

From diversification and fragmentation to dusting

Cause Party A dad to intercept the audience

Yes! This! High!

Choose! Choose! Difficult!

In active mode

Audiences pay more attention to information

Content!

Don't care about advertising

Greatly affects the brand's memory

Even.

To block ads from watching hot plays

Sweep bought the video site

All VIPs

In active mode

Isn't there a success story?

Yes!

Like Xiaomi

Eggs! Xiaomi mode is not replicable

Chances of success are available but not singable

Like what:

How many men, angry for the headlines

That's it

What about the audience in passive mode?

There is a phenomenon called

to remain unchanged

Compared to choosing too many active modes

Passive mode is

Formed on the life trajectory that the audience must go through

Only! One! Choose! Choose!

All right, at the end of the day...

Let's sum up 10 yuan again

(Cough, hit the blackboard here)

That's what today's lesson is all about.

Please reward 1st, if you feel like you've known each other before,

Feel do not know the cloud please leave a message,

Please like it if you think the painting is strange,

I think I still want to see the mother-daughter comics,

See you in the next issue

Abe 庆扫 and other 职场 series

"You see the beginning of a workplace story, but you can't expect it to end..."

"The legendary company in the advertising industry, I've changed from a mature woman to a witch."

"Whampoa Military Academy in this advertising industry, turned me from a rookie to a white bone essence"

"That's how Aqing Broom was made."

喜欢此内容的人还喜欢

Media bricklayers must read: the active and passive advertising audience

Send to the author

sent to have a look

Media bricklayers must read: the active and passive advertising audience

Send to the author

sent to have a look

Related articles to this post