"Although the ads are online, but the effect of the ads flat, some not satisfactory, in the end how to optimize the adjustment is correct?"

In response to such problems that most advertisers have, our senior transportation optimizer Xu WeiFrom.Advertising exposure principle and marketing funnel to start, and combined with photography / education and other industry classic cases, optimization before and after comparative analysisSo that everyone cut the body will be optimized process and effect!

A lot of customers will report that ads don't run out of money, but do you know how ads are exposed?

Principles of ad exposure:Compete for show opportunities for the same target audience, ranked by the competitiveness of your ads. (Advertising competitiveness is related to the quality of advertising and bidding）

So we have to improve the competitiveness of advertising for advertising to win more high-quality traffic

As mentioned earlier, improving the competitiveness of advertising requires improving the quality of advertising first

There are four main factors that affect the quality of your ads:

1 Click-through rate:Ad ideas with high click-through rates generally have the following characteristics: clear theme, pleasant experience, meet the needs

2 Freshness:Keep up-to-date with data changes and update ideas

3 Relevance:Relevance refers to the popularity of content after an ad is exposed

4 Stability:The account's good performance in promotion will help improve the quality score       

So as long as these points are grasped well, advertising competitiveness will naturally improve!

Ideas for optimizing advertising outer material:

In terms of paper work:

1, concise, easy to understand, refuse rhetoric gorgeous, empty content

2、Focus on your audience, pay attention to how they feel (Interest)

3, a variety of styles, combined with digital words

Exterior picture:

1, look at the whole: generous color, harmony

2, look at the text matching: to help the audience to understand, point out the product characteristics, the proportion of text is less than 30%

3、Real scenes are more appealing than pure ad maps

The idea of optimizing the inner material of the advertisement

1, the page to open quickly (no more than 3 seconds)

WeChat H5 detail page template or native promotion page template is recommended.

2, before and after the idea to echo

The relevance of creativity to landing pages: the relevance of creativity to landing pages is crucial, and the desire of netizens to gain in-depth knowledge of products is related.

It is recommended that the floor-to-ceiling page color system style be consistent with the outer creativity

3, the core content to highlight (to be related to demand)

It is recommended to refine the core selling point, the key information pre-positioned, simple and easy to understand, and beautiful, try to use short sentences.

4, conversion guidance to be clear

Conversion tool utilization: It is recommended to use the conversion button rationally and to minimize the conversion path.

Information collection, download buttons, coupon collection, etc. in the page prominently in the conversion button guidance

Ad targeting optimization ideas:

The best way to increase click-through rates is to design A/B test footage and orientation

Under the established circumstances of the footage, add and delete single orientation options for delivery comparison, analysis of data changes, to confirm the efficiency of a targeted conversion;

Select the same targeted combination, set multiple sets of different sets of footage ads to run at the same time, through data pairs to confirm the optimal footage type.