It turned out to have been cheated by Ai Qiyi for so many years

Recently released the new iPad Pro,Because that sentence "your next computer, not necessarily a computer" advertisement, causing many people to spit slot:

Even if you change how, also can not change the fate of "buy before productivity, buy after love Qiyi"!

emmm, believe it or not, the machine brother believes it anyway. It's really cool to watch video with four speakers...

Butt, look at video sites such as Ai Qiyi, can relax, brother feel nothing. Instead, in recent years, the membership system of video sites has caused spitting grooves.

Like You Ai Teng three, but also do some homemade drama, can only see on their own platform, so that I want to open several members.

This is not over, like Tencent last year broadcast "Chen Love Order" "Celebrating The Year", Ai Qiyi this year broadcast "Love Apartment 5", actually made a "VVIP" egg pain operation.

Pay the money to open a member is not good, want to see the grand finale ahead of time, but also get more than diplomatic money.

Brother was very impressed, when this operation, by many netizens questioned "amassing too much money", before playing games only to gold, now watch a video also have gold.

And that's it.Like Tencent videos，It's even dividedRegular membersAnd. TV Version.Member.。I clearly have it on my cell phone VIPbut it's going to be on TV again.

Is it true that times have changed?

Although everyone side-by-side spitting slot, but many people still pay well, ahead of time to see the grand finale.

If you don't buy privileges by hand, you'll borrow a number from a relative or friend to see it.

Borrowing the number white?

Here to ask the friends: Zhang San, he borrowed someone else to open a member's account to white piao video, this behavior is reasonable?

Hey hey, see this, if you think the next brother will say, "video sites on this behavior is strictly prohibited, hard hit", it is a big mistake

In fact, there have been positive responses from video sites, something like that.

Not long ago, Netflix, a well-known foreign streaming platform, was the home-made "House of Cards" and other god-made video sites,Take a stand on "shared accounts":

If you want free Netflix, please use someone else's account like the rest of us.

The meaning is clear.Netflix officials actually support the "account sharing" of this kind of tumultuous operation。

The brother was found back in 2014 and 2016 at HBO(The company that made "Game of Thrones" and "Westworld")And Netflix, the CEO of both companies, has expressed the same view:Password sharing is not a problem at all, and you can even convince new users to join。

And before that, a survey showed that:Overall, about 9% of Netflix users share account passwords with others.

(The data comes from Twipe.) Baby Boomers means People born between 1946 and 1964，Gen X refers to People born between 1976 and 1980，Millennials refer to people born between 1980 and 2000)

Someone has calculated that if these 15 million users normally pay Netflix every month, they can make an an increase of $135 million a month, or 957 million yuan.

Doesn't Netflix want to make nearly $1 billion? After all, that's everybody's 10 little goals...

Hey, there's only one truth, and that's the profitable behind it.

As the two CEOs of HBO and Netflix said above, "shared accounts" can be a little bit of a loss in the short term, but think long-term.It will actually get more new users to join in and develop their usage habits。

My brother has said before that getting used to "habits" is a terrible thing.

For example, we are used to using WeChat, it is difficult to switch to other chat software. Luo teacher's bullet text message although claimed to have improved a lot of things, but in the end is not also not on fire

Let's look back at the video site.

While some people start out with white piao, such as the cash-rich student party, when they get used to a video app, they may have a chance to convert to paid users later

Multi-account white?

In addition to direct debit numbers, since some video platforms now support the same account, build several sub-accounts, or multi-device login, this has a new white piao method.

Netflix, for example, allowed up to four sub-accounts to be built within the master account as early as 2013.

For example, the machine brother today opened a Netflix account A, eight brothers and Chao teacher can also be here in me, open a sub-account B, C.

The most conscientious thing is that when A looks at it, B and C can see something else at the same time.

No more devices than a certain number of devices land at the same time, as Ai Qiyi does, and they will be kicked off.

By contrast, each of Netflix's sub-accounts is independent, unlimited for platform viewing, and even has its own personalized recommendations. Rounding is, Netflix officially gives you white piao.

Netflix is not stupid, and as more people use it, more big data will be available. In this day and age, big data is money

The simplest example is that when a movie company gets the data, they know where, what age, what gender the audience is, what kind of movie they like, and then they can keep polishing the next movie.

The tighter the tie- and tighter the member

And imagine, suppose I have a girlfriend.(Heartthring... )

Brother as the head of the family, opened a Tencent video member, but the brother girlfriend to take my account, to see "want to see you."

Do I renew or not renew my membership when it expires? It's a proposition, think about it.

Mary-Katharine Phillips, a foreign analyst, summed up the phenomenon:

Once a user plans to unsubscribe, explain it to a hitchhichhichhist's family or friends. Invisibly, this increases the retention rate of the user.

So, the machine brother felt that the operator of the video site, or very chicken thief:

While we think we can white piao, while also developing our usage habits, they also make more user data in vain. Finally, because everyone in the car 薅 wool, I was embarrassed to get out of the car first, so as to continue to snowball down.

Speaking of which, the friends have a feeling of wood:Previously thought that "account sharing" is 薅 the video site wool, the result is actually some of the video site's "small scheme."

And after being sold, it's good to boast about people.

A similar phenomenon, really not only, in the video membership will appear.

Is it a conscience to skip advertising?

We will have a long advertisement in the three websites of YouAteng, before brushing the play, even in the process of brushing the play.

That kind of dragon treasure knife, click to send the advertisement, the machine friends are not uncommon, right?

Spicy, what do you do when you watch the ads?

The brother will press the mute first, and then brush the circle of friends for a while, and so the advertisement is finished. What the ad says, I really don't know.

Butt, for some people before, cites a video site abroad as an example. They say YouTube ads can press Skip after 5 seconds of watching.

So they feel that YouTube's approach is conscientious, and that YouETEN's need to force advertising is unpleasant.

Hey hey, that brother's here today to reveal a secret.

One analyst pointed out: When we concentrate on that "skip ads" button, it is necessary to put the first 5 seconds of the ads, word for word.

This final advertising effect, absolutely hanging above said "mute" ah

Beyond that, YouTube has a lot of thought here.

Today, for example, Apple is advertising a one-minute iPhone on YouTube.

At the 5th second, my brother skips the ad, indicating that I'm not interested in the iPhone. Even if I finish reading it by force, I won't buy that iPhone.

InsteadMr. Chao looked on with relish and read all the 1-minute ads. The probability that he will end up buying an iPhone is definitely much greater than that of his brother.

And. YouTube There is a set of rules, the audience to see the ad less than n seconds to choose to skip, is not counted as advertising costs.

All these factors add up, will make the advertising people, more willing to make sophisticated advertising, rather than just "a knife 999, is the brother to cut me."

So, YouTube, the "skip ad" mechanism, is really amazing and effective.

If it wasn't for YouTube's plan, my brother would have thought that the video site's ads would have been silly to watch.

Inexply there is an illusion that you have been cheated for many years.

Recently, I found that some domestic video platforms, such as weChat Public, have also begun to learn from YouTube's practice of "skipping" after watching a few seconds of advertising.

Hey hey, it seems to be the essence of learning people. Don't know Tencent, Ai Qiyi, Youku, when to learn?

"Skip ads" like YouTube, whether for our regular users, for the vendor that advertises, or for the YouTube video platform itself, can each be profitable.

Hey hey, after the machine brother said so, do you think, now the video site is very deep?

Although it is a way, but as long as it is beneficial to consumers, I think it is also acceptable.

Take the example just now, who doesn't want to see less useless ads when watching videos?

I really don't want to see the ads

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It turned out to have been cheated by Ai Qiyi for so many years

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