How to create a stand-alone site: a guide for beginners

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Building an e-commerce site requires a lot of planning. In addition to choosing the form of creating an e-commerce site, you must also decide how to set up an e-commerce site to maximize traffic and sales.

Choose the site platform where you want to build your e-commerce site

When building an e-commerce site, you need a platform to create the site.

1. SAAS station system: shopify, shopy, etc

2. Traditional open source stations: Wordpress, zencart, etc

How to set up an e-commerce website

1. Purchase a domain name

Each site requires a domain name. You can think of your domain name as your online address.

Some examples of domain names are:

google.com
apple.com
microsoft.com

For best results, choose a domain name that is synonymable to your brand, such as Google on google.com. Try not to use some Chinese digital harmonic terrier, such as 520,1314, and special symbols such as :-"

If your preferred domain name is not available, you have two options:

Look for alternatives
It is proposed to purchase the domain name from the current owner

2. Choose your website builder

Next, select your site builder.

Some examples of website builders are:

Shopyy/shopify
Website design and development agency

If you choose a traditional site builder, such as shopy or Shopify, there will be fewer steps on how to create an e-commerce site. This is because most service providers are already integrated with it and provide built-in features to make your use easier.

By contrast, working with Web design and development organizations requires more investment from your team. Although experienced Web design companies like WebFX will provide advice and take care of the implementation of all of these features, you still need to sign up for what to do.

This is because website designers need to develop and enable these features for you.

Of course, you can still use the expertise of the site design organization and the convenience of the site builder. Many well-known e-commerce companies will work with professional designers to create or customize templates based on best practices so that they can attract more sales from visitors.

Take the time to weigh the pros and cons of hiring a web design agent or using a web site builder. You should also set aside some time to think about the potential benefits of working with a web design company to build an e-commerce site through a web builder.

3. Determine the integration of e-commerce platform

Does your business decide to use a website builder? If so, you can skip this step!

For companies that work with Web design agents, you'll use this step to determine which type of e-commerce platform to use on your site. If you work with agents, they can create custom solutions for your business and integrate existing options such as Shopify.

Working with an experienced company simplifies this step.

In most cases, your company will be pleased with pre-existing and customizable options such as shopy/Shopify.

4. Select an online payment gateway provider

Whether your e-commerce store chooses a site builder or a website design agent, you'll need to choose an online payment gateway provider. These providers are critical to accepting online payments, so you need to choose one.

Keep in mind that while many website builders support leading online payment gateway providers, they do charge for using them. For example, with Shopify, your business will pay up to 2% of the transaction fee. SHOPYY has no transaction fees.

By contrast, if your company is working with web designers to build custom websites that don't integrate with e-commerce platforms like Shopify, you can avoid these transaction costs. Although the 2% price may seem insignificant, it is very high in sum.

These transaction fees can also increase at any time, which can affect your income overnight.

5. Build your e-commerce website

Once you're done with the steps above to set up an e-commerce site, you're ready to start designing!

To get the best results for building an e-commerce site, you should follow these best practices:

Have a web designer lead your website design
Set the tone to define site colors, brand tones, etc
Overview of the architecture of your site, such as "example.com/products/shoes" and "example.com/shoes"
Follow a consistent layout based on page types such as products, blog posts, and product categories
Compress all site images to maximize page speed
Optimize each product page with a unique copy of the relevant keywords for SEO

Once you're done designing your e-commerce site, you can test it.

Ask family, friends and colleagues to use the site. Document any questions they mention and any feedback they provide. If someone finds something confusing, consider changing them or testing them with A/B when you're online on the site.

6. Launch your e-commerce website

Once you've completed your research, design and testing, you're ready to launch your e-commerce site!

Whether you're using a site builder or a site designer to create an e-commerce site, there are other issues with searching the site. For example, you'll want to make sure that links to product lists, contact pages, and shopping carts are valid.

If you work with a web design company, they are usually responsible for the post-launch quality checks of your site. This approach can often make your job easier and less stressful

If you use a site builder, create an inventory to check before publishing the project. Then, work with your team on all the projects. Depending on your to-do list and the number of workers, this list may take several hours to complete.

However, once an e-commerce site is launched, you can start increasing online revenue.

What to do after you create an e-commerce site

When it comes to building e-commerce sites, construction is only part of it. If you want the most value from your site (think prospects and sales), you need to maintain and market your site so that more people can find your company.

Here are some tips to take after you create an e-commerce site:

1. Upload your product to Google Merchant Center

Google is one of the largest search engines, so you want to be there.

With The Mercant Center, you can get a head start in search results related to your product.

Simply create an account and upload your product, and you can use Microsoft Excel or Google Form files. You can then invest in Google Shopping ads as needed. These ads appear at the top of the relevant search results, which helps your online store generate more sales.

When you pay for Google Shopping ads, they use two cost-effective payment models:

Cost-per-click: Someone pays for your ad when they click it.
Cost per interaction: Pay when someone interacts with your ad, such as watching for 10 seconds.

For many businesses, this payment model provides a more cost-effective solution for advertising. For example, when people show interest in looking for products that like your product, instead of paying for billboards.

Increase your website traffic with SEO content

E-commerce SEO is a prerequisite strategy before and after the establishment of e-commerce website.

This is because SEO affects the location of your site in search results such as Google. Because more than 90% of your online experiences start with search engines, you want to be at the top of your search results. Otherwise, how will people find your company?

You can continue to optimize your site (and improve its search results ranking) by generating SEO content. SEO content refers to content optimized for SEO. This does not mean that it is robotic or clumsy, but that it can follow SEO best practices while providing people with the answers they are looking for.

For example, if your online store sells room spacer boards, you can write blog posts about room spacer types. You wrote this article because it covers a problem that your customer support team often hears and locates a search term that generates a lot of clicks per month.

In addition to answering frequently asked questions, the post uses common phrases for people to study the type of room divider, such as "room divider type" or "room divider type." These phrases not only support SEO, but also help users find information about the type of room spacer.

This is just one example of SEO content that an enterprise can create.

Whatever your area of e-commerce, you can develop, write, and publish SEO content, and you should.

3. Promote your brand and products on social media

Finally, after you set up an e-commerce site, you should promote it on social media.

Although you can use any number of social media sites, it's a good idea to focus on the network your audience uses. If Instagram is the most popular place in your target market, turn your attention directly to Instagram instead of LinkedIn.

For best results in using social media to promote e-commerce sites, follow these tips:

Publish regularly, such as 3 times a week
Share everything from promotional messages to content-rich content
Respond to comments and questions
Include questions in posts to increase engagement

You can also advertise on social media to increase brand awareness and website traffic through social networks such as Facebook and Instagram. If you're advertising on these networks, you can access a range of ads, from video to text.