How do Google ads work? Look here!

If you've done Google ads, or you're planning to get traffic through Google Ads, you'll want to watch this article.

The main purpose of this article is to introduce some very professional advice to better manage your PPC Google Ads (Pay Per Click) by using Stand as a tool.

In the past two years, the global online search paid advertising market has changed: Adwords has also diversified its capabilities.

Obviously, advertisers, in the process of running ads, in fact, not only want to manage the ad auction but alsoWant to get more value-added services in your advertising strategy and optimization.

I don't know what tools people usually use to manage Google ads. Or do you want to view data directly from google's advertising background?

In fact, find a good SAAS software can do more with less, so that you can get more potential data, save time and effort, but also to maximize income!

A tool for everyone today isStandAddress:

http://suo.im/6q7Gsh

StandWhat is the main purpose of this tool?

In a word, this is a Google ad tool that can be used for all advertiser types.

Whether you're a personal advertiser who consumes only a few thousand dollars a month or a large account that consumes millions of dollars a month, you can use Stand.

I believe there are still a lot of people on the market who have heard of and used it before, including many large overseas companies, out-of-the-sea, and even advertising companies that use this tool to make reports.

So take advantage ofStandWhat are the benefits of getting Google's ad data report? There are a few points:

First: For those new to Google Ads, the Stand report will show the most important issues in google accounts and the corresponding simple suggestions, and explain how to do google Ads better. This makes it easy for novices to improve their operating skills!

Second: For optimizers and professional marketing executives, Stand will automatically help him identify issues that would otherwise require manual effort, which are often difficult to notice on Google's advertising platform. This will make better scheduling and make optimization adjustments more targeted!

Third: Stand for sellers have the advantage: with just a few clicks, you can find a shortcut to increase sales through Google ads.

Next, let's specifically say what are the special highlights and features:

— 1 —

Find Google Ads

Information that you can't find on your own

I think the biggest advantage of using Stand is that it shows you a lot of the basic elements that help you get sales growth in Google ads, and that's often advice that you can't find on the platform.

We know that the higher readability of the report is that it is analyzed based on activated elements in your account, and that some of the campaigns, ads, and keywords that have been suspended won't interfere with your reading of the report.

1) Weighted Score Of Quality Score

You've definitely had a problem with knowing the quality score in your ad account, but you don't know where to do it, or where to improve it, right?

Then you can use,Stand to view, as follows:

The secret of Google advertising is:

Calculate the weighted quality score for your account, your campaign or ad group.

Instead of wasting time on a random adjustment of one or two keywords, focus more specifically on a more promising business!

In optimization, it is not enough to take the overall average of the keyword quality score.

In fact, a keyword with 10,000 impressions, or 20% of the keywords, actually accounts for your major budget.

So rather than tangle the keywords in your best campaigns, you'd better be more strategically successful by working on these areas.

So we report through Stand, what problem did he actually solve?It gives a weighted quality score for costs and helps you set achievable improvement goals.

Stand, on the other hand, lists the most important keywords and uses them to give recommendations for handling Quality Scores, such as improving landing pages, adjusting your ad content or audience targeting.

2) Courtesy / Remarketing

Similarly, e-commerce merchants sometimes adopt pure lying or remarketing campaigns to find more new customers, such as those who leave the site early or give up their purchases in the middle, and we need to remarket them.

In remarketing, visitors know about your page, they've seen your product, left your URL and didn't buy anything.

It's important to use remarketing ads to increase conversions, and you can usually get good results in those ads.

In a pure guest ad, your banner or text ad will appear in front of visitors who don't know anything about your product, and you'll need more effort to convert to such potential customers.

So why do we need to track the performance of search or display ads more often?

We still use Stand for analysis, and you can track remarketing ads and customer results, respectively. You can also get specific recommendations for the best operations based on different delivery strategy needs.

Stand checks each campaign's strategy on its own, and the growth potential is based on search and presentation of results for both types of delivery, and the advice you get is primarily about new customers!

— 2 —

Priorities

Stand is designed by Google consultants and solutions designed primarily for e-commerce businesses and implementations.

For reporting we don't have to worry about useless forms and reports, Stand reports help us identify priority actions each month!

1) Find the maximum potential

In the following figure, promote Stand We can analyze the business opportunities from the account, such as where the conversion loss of advertising, this data will be very clear to us listed.

2) Expand the coverage of your best performing products

In principle, it is to increase the visibility of the most promising ad series to gain a potential impression share of at least 80%.

Please note that the improvement in Quality Score, as recommended by Stand, allows us to increase the visibility of our campaigns without significantly increasing the budget!

The same applies to your Google Shopping inventory.

— 3 —

How can I make the most of the Stand report?

Let's see how it should be fully utilized.Stand to interpret your ad data?

There are two questions:

Did you take the first recommendation in the report?
Does your campaign cover the profit market mostly?

I think you need to do two things:

1-Testing and Learning

Create new campaigns, new ads, and test new markets.

Stand will analyze these tests, and in a few months you will get all the necessary advice to decide whether to proceed with this test (for example, how to maximize revenue) or to do other tests.

2-Further refinement of the report recommendations

Stand is a rich tool, and after you've dealt with the basic problems you'll see some other things to improve. Here are one or two places i find useful for e-commerce.

About Shopping Ads

Stand analyzes all Google approaches. These include Google Shopping campaigns:

What is your best performing product?

How can you improve the visibility of the best products you sell?

How to optimize Google Shopping ads cost a lot of products?

After talking to the Stand team, they told me that a report on Google Merchant Center's flux was on the agenda and that it would appear in the new features that followed Stand!

Can look forward to the next

Eliminate waste

If you have time, it's interesting to look for ways to reduce budget waste on some non-reward investments.

Stand will show all aspects of the budget waste:

Search terms report no checks and problems

Audiences and devices: Which audiences can segment and which need to adjust your bid and exclude

Poor ad optimization

Target Keywords are not appropriate

There are other aspects of course!

All in all, the report gives you a lot of good advice from Google's official advice! It's ideal for a thorough grasp of Google Shopping ads.

Organize your monthly plan

Do you think you have a work right at Google Ads? I think I'm good at that, although there's a lot to improve on.

With Stand, you no longer have to ask yourself this question: every month you receive a new comprehensive Google Ads report that enables you to:

Defining monthly targets

Easy priority planning

Visually deal with specific issues

I recommend that you review the Stand report every month (report on the 1st of each month) and then set your goals based on the report.

Select 3, 5 or 10 of the recommendations in the current month to operate improvements, while working out your plan and an item to implement, note that these operations require you to stay connected to Stand!

This approach will ensure that you can continuously improve your advertising performance and continue to grow in terms of e-commerce turnover.

New features coming soon

Stand monthly reports are ideal for organizing monthly work or managing operations teams, so the Stand team allows me toTested one of their upcoming features: a tool that lets you view Stand recommendations directly in the Google Ads interface.

So Stand as a good addition to Google Ads plug-in will enable you not only to organize monthly work, but also in the daily work, but also to improve work efficiency, to grasp the overall situation, this should be you have not experienced!

This feature is currently in beta version, at present I can not give you more information, we can keep an eye on it.

Conclusion:

I often use this PPC tool myself, may be my own use of it, I like automated data reporting, I thinkStandNot bad

In addition, I think that in Google Ads' global analytics diagnostics, it is suitable for all people, and enables digital marketing professionals to better improve business outcomes, while also enhancing their business capabilities.

If you need more help, you can contact their customer service: they can provide full management for your campaign based on performance!

I just learned that Stand, there are more than 1500 e-commerce companies in China that use it.

Its audit function is free to use, registration takes only 3 clicks to complete, and you'll get your first Google Diagnostics report in 5 minutes. If you have suggestions or ideas, you can leave me a message in the comments section!