How can companies reduce the cost of running ads when CPM plummets during the "ad serving" Facebook ad epidemic?
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CPM dropped dramaticly
Google and Facebook's total advertising business has grown about twice in the past five years. But the two companies could suffer a rare setback as a new coronavirus outbreak pushes the global economy into a slump.
2, improve the relevance of advertising score
If your advertising costs are getting higher and higher, you should first check the relevance score. Facebook's relevance score is similar to Google's AdWords quality score, which is one of Facebook's measures of ad quality. In short, Facebook measures the overall relevance of ads based on their quality and engagement, resulting in an ad's Relevance Score. This score is important for cost because it determines how often Facebook will display your ads and CPC fees.
Relevance scores are from 1 to 10 points, of which 1 is the worst and 10 is the best. If you want to increase ad coverage and reduce CPC costs, keep the correlation at 8-10. Start with the following steps:
3, set up Facebook pixels
If you haven't set up a Facebook Pixel yet, set it up because it can help you reduce the cost of Facebook ads.Not only does it give you access to more data, but it can further help segment your audience and improve click-through and relevance scores.In addition, Facebook pixels allow sellers to see what Facebook ads bring sales, allowing sellers to optimize their ads for a higher return on investment.
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