Facebook's money-snringe began, turning into an advertiser's promotional paradise, publisher's money-slinging tree, viewers' nightmares? What the hell is going on here?

Facebook recently announced that it would put commercials in its video content, and officials said they were initially trying to insert 10 to 20 seconds of commercials into the video. At the same time, the industry standard film advertising will continue to play.

Currently, Facebook is piloting water ads among a small group of content publishers, with 55 per cent of the money going to publishers and 45 per cent to Facebook. Ad playback mode is in-movie, when the video plays for at least 20 seconds before the commercial ads, each ad interval is not less than 2 minutes.

Live video ad implants are scrutinized, starting with more than 2,000 fans and at least 300 onlookers at the last time the video is played, while the video is only expected to air four minutes after each ad lasts 20 seconds. It can be seen that the threshold of live advertising is not too high, Xiaoza's new play is obviously green light for advertisers.

Facebook's ad cashing is also an opportunity for some content creators or publishers. Facebook offers these content producers the opportunity to brand content, and their original videos have the potential to turn into personal or commercial brand stories. These high-quality, more shared content is more likely to be favored by advertisers, and once it's made into viral marketing videos, it's cashed out.

Earlier, Facebook has said its own platform "media" positioning, this time the ad implant is also an opportunity to announce to the outside world that Facebook can actually do online red platform, self-media platform, traffic. Perhaps Facebook wants to create more "Papi sauce", she can be a night of rapid red, by the radio and television cordial attention, light and relaxed to take the beauty makeup 12 million financing.

The era of UGC short video content has arrived, but Facebook has a longer view.

In Western countries such as the United States and Britain, which focus on intellectual property rights, video and other content are protected and valued by law. Can be the design of unique media content, more entertaining stories, travel, original life spitting grooves, publishers shooting gathering, regardless of the length, as long as the user attention can get traffic, is a branded potential stock. That's the focus of Facebook's operations.

In fact, Xiaoza in the methodical construction of the content sector, continue to promote the video business, live events catch up, TV app will push, in the retention of 85 users at the same time, but also actively expand the 90, 00 after the interested content. Overall, Facebook has been successful on content sharing and media platforms.

Now the advertising business is also on the right track, the platform's media positioning is clearer, the positive meaning of the content is more profound.

Finally, even Facebook has to advertise, not blame the domestic video platform's troubled "separate advertising implantation." Advertising implant trend, chasing the play's small partners have no pain to want to hold their own?