Beijing time4Month.30In the afternoon, Google released a book entitled "Stop Bad Ads and Protect Users."2019Annual bad advertising reports. For Google, the annual report has become an important part of the company's improved advertising business. In this year's report, Google routinely disclosed2019their work in removing bad ads. We extracted a number of data and keywords from the report, let's take a look at it.
Important numbers
27Billion.：2019Google blocked and deleted it27Hundreds of millions of bad ads - the equivalent of more than a minute5000bad ads. 100Million.: Google is in2019the year was suspended nearly10010,000 advertiser accounts that violate the policy. 120Million.: Google stopped120More than 10,000 publisher accounts. 2100Million.: In the past year, Google has removed a total number of publishers from its network because of policy violations by publishers2100Ads on more than 10,000 pages. 3500Wan and1900Million.: Google is in2019The total number of years blocked more than350010,000 online sedustice ads and190010,000 "trick click" ads. 50%：2019Online spoofing ads and "spoofing click" ads on Google's platform fell nearly a year from the year50%。 960Million.: Google is in2019the year was removed960The figure is higher than the number of personal loan advertisements that contain misleading information about the terms of the loan2018doubled in year.
Keywords.
New Coronary PneumoniaCOVID-19The outbreakGoogle has been closely monitoring advertisers' behavior since the outbreak of the new crown pneumonia outbreak to prevent users from being disturbed by speculative advertising during the outbreak. For example, as the outbreak developed, the number of false advertisements for popular products such as masks increased dramatically. These advertising products are not only much higher than the market price, but also falsely state the quality of products, trick consumers into buying, and even some advertising merchants simply did not fulfill the order. In response, Google has set up a working group on new crown pneumonia to improve existing enforcement systems while developing new advertising detection technology to stop malicious advertising by ulterior motives. Online spoofing and "spoofing click" ads: Online spoofing ads are a common method used by fraudsters to trick users into collecting their personal information under false names. The most typical example is,2019Google has discovered that more and more malicious actors are starting to run spoofed ads for users who need to renew their passports. These ads mimic ads on real passport renewal sites, but are intended to allow users to provide sensitive information such as Social Security or credit card numbers. "Trick click" ads, on the other hand, are often designed to be similar to computer or mobile alerts (for example, "click here") to trick users into clicking. For both types of ads, Google is in2019An internal team has been formed to track patterns and characteristics of such behavior by fraudulent advertisers in order to identify and remove their ads more quickly. Real-time adjustment of policies and technologies, targeted：2019Google noted an increase in the number of personal loan advertisements that contain misleading information about loan terms as more consumers choose to go online for financial services. To combat such ads, Google has updated its policy to allow advertisers who explicitly state the full cost, risk and benefits of the site or app to post loan-related ads so that users can make informed decisions. As a dominant giant in advertising, maintaining trust in the digital advertising ecosystem is Google's top priority. Only by ensuring integrity on the platform can you protect users and build a secure ecosystem for advertisers and publishers. And with the upgrading of technology, the means of advertising abuse is bound to continue to upgrade. It is the so-called magic height of a foot high, I believe that Google and bad advertising will continue the road of struggle. Recent.Content.Review. New History Jiang Fan shi's family - Ali tearfully denigrated Jiang Fan Ali S1 level accident! You still think you ate a melon?People a show of love, Taobao special version of a good hand!Child sexual assault, turning a blind eye or coming forward? These public service ads hit people hard!"Hard Gang" Zhongchao, Evergrande's marketing "Yangmou"? The name "crash" new crown, Corona: I sit at home, pot from the sky? Zhou a statement will not give the net red company "work", the people's network, the China-Guangzhou Association condemned the "sick" net red economic company! Zhang Guohua, president of the China-Guangzhou Association, and Via, the representative of live e-commerce, have a healthy development of the talk industry Luo Zhixiang Zhou Yangqing broke up, Mengniu pure screening into the worst "golden father"?
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