Recently, there are a lot of small partners in the process of running ads will encounter some unexpected difficult situation, the most troubling is that the ads were rejected and the account was suspended, that today Xiaoyi for you to take stock of the ads and account suspension of the common reasons, and provide you with the corresponding solutions.

When an ad is rejected, Google will prompt us: you will receive a Google email alert after the ad is rejected, and a small icon at the top right of the account will remind the account that the ad is rejected.

In general, the status of your account's ads is the reason for the ad's rejection. Therefore, after learning that the advertisement was rejected, the first time to view the status of the account ads, so as to determine which aspects of the ads were rejected, such as accounts, websites, etc., to facilitate our rectification.

Find out why your ad was rejected, make targeted changes, and submit a review or complaint.

Proactively detect websites, accounts, etc. to ensure that there are no violations.

First, let's look at the levels at which you're going to be denied.

1.1 Advertising content.

1.2 Keywords.

1.3 Ad extensions.

1.4 Website.

1.5 Account.

1. Spelling, grammar and punctuation.

d. Irregular symbols, such as .

2. Capital.

4. The quality of the picture is poor.

1. Most common rejection: The target page is invalid.

C. Unable to open in some common browsers or devices: DNS query errors, internal server errors, websites under construction...

When it is determined that these problems are caused by the rejection, you can use the detection tool to verify: Chrome Developer Tools, using the console console button in the tool, can load up some of the errors that are common on the site, such as where to fix, which components of the site have 404 errors...

For example: the ad shows the URL google.com and the final arrival url is googlehelpcenter.com.

3. Insufficient original content.

The target page does not provide unique and valuable content to the user, which is not allowed in the following cases:

b. The target page is used only to transfer users to other locations, such as bridge pages, door pages, portal pages, and so on, as a broker.

1. False product special effects description.

b. Provide disclaimers in obvious locations on the website.

2. Trick edifying clicks.

a. Don't add the following button to the ad text or image footage: Click Download, download, ...

b. Don't imitate features that the ad doesn't have, such as ad mimicking website warnings, notifications of error messages, windows for online chat, etc., images should not have background flickering, and other attention-shifting effects.

Malware or spam software is our usual most common category of denial reasons, malware is generally because the site is infected with malware, if a user accesses the site, may damage or unauthorized access to a computer, device or network, such as computer viruses, Trojans, Rootkits, dialers, rogue security software and other malicious programs or applications.

1. Seek technical help from website management.

Circumvention of the system is also a common cause of account suspension, mainly due to the following two factors:

1. There are attempts to circumvent or interfere with Google's advertising systems and processes.

For example, hiding the true content of your ads for the purpose of interfering with Google's audit system, and hiding or attempting to hide behavior that does not comply with Google Ads policies.

2. Advertising text including title, ad description, additional information will be limited, excluding keywords, display URL.

However, Xiaoyi still want to remind you small partners, we should keep in mind the account optimization process, avoid these "no-go areas", for the good state of the account to lay the foundation, avoid unnecessary trouble.