Unlike search ads, shopping ads, and other forms of advertising that rely on keyword matching, YouTube video ads are targeted in exactly the same way as display audiences.Mainly rely on three positioning methods, crowd positioning, content positioning, and location positioning.

Crowd positioning is the most complex positioning system, including eight large categories.

Google will use Google account registration information, users usually search and browse content, to each user to put a lot of labels, video advertising crowd targeting is mainly with the help of this technology. From a person's basic information, hobbies, life events and other dimensions to build the user's basic portrait.

I. Demographic targeting:We can consider from the user characteristics of the product, our products are suitable for men or women, suitable for what age group, whether there is marriage, income requirements are how, on the choice of the corresponding characteristics can be. For example, those who buy school bags are generally women over 25 years of age with children.

II. Affinity Categories for audiences with similar interests:The audience is divided mainly according to user habits and interests. These segmented user groups are more likely to want to know about the specified categories.

III. Audiences with specific interests (In-market segments):Depending on the audience as a whole in terms of lifestyle, hobbies, and habits.Push them the right video.。 These segments of the user base.More likely to be ready to purchase a specified category of products or services.

IV. Life Event Positioning:with YouTube.About to graduate from college, move or get married, ready to buy a house, prepare for pregnancy, and other life is taking a turning point in the user interaction. Customize your ads by understanding when these life events are happening, which may appeal to their content.

V. In addition to Google's given audience type and real-world audience, advertisers can also tailor it to their actual needs.Set up Custom Intent Audiences and Custom Interest-Like Audiences:You can combine interests, keywords, URLs, places, and apps to create a custom audience that has a clear interest and is already actively searching for a product and has a clear intention to buy.

VI. Lookalike Audience Targeting: Google Ad Backstage automatically generates groups of users who have similar interests to your site visitors or existing customers.In general, how many talk audiences you set up, how many corresponding lookalike audiences you'll generate, and you need to be aware that the number of lookalike audiences may not be enabled because there are too few.

VII. Remarketing positioning:The main target group is the people who have browsed the website, interacted with the website, we can according to the user's browsing behavior on the site, the user is divided and recorded, such as the purchase of uns purchased users, when there are promotions to send them targeted information. This is achieved through segmentation of audiences in Google Analytics.

VIII. Target customer matching positioning:You can share customer data in the CRM library with Google,Let Google pinpoint these users and market them with precision, eliminate old customers from new-targeted campaigns, and automatically generate a list of matching audiences for similar target customers to reach more high-quality potential customers.

Finally, remember: Google provides so many kinds of crowd targeting methods, do not use multiple at the same time, otherwise you can not judge the really effective audience is specific to which groups and cross-targeting will lead to not targeting enough audiences;

Video ad content targeting.

Video ad keyword targeting.Refers to:As long as you upload information such as keywords and competitor URLs to your campaign, Google can quickly read keywords and website content, understand your products and business models, and place your videos on channels or videos related to the uploaded keyword content.

If your business targets specific customers, your customers may also like to focus on specific topics.Theme targeting allows you to put your ads on YouTube channels associated with such topics.

Location targeting, or you can choose a specific channel or a specific video to target your video ads. You can combine theme targeting with location targeting or keyword targeting for more accurate targeting.

Video ads.Location targeting.

You can easily target ads to people in one or more countries, or easily exclude unrelated countries and view specific impressions and conversions for video ads in each country.

Google Ads offers different bid models depending on the target, and youTube's bid model in general has different options depending on the product.

The maximum cost per view.Can be used in the following forms of advertising: True View for Shopping, skipped interstage ads, video discovery ads. With per-view bids, you only pay for video viewing and other video interactions, such as click-to-call overlay ads, info cards, and on-demand banner ads, whichever happens first. You can skip an interstage ad for 5 seconds, and if the user doesn't interact with the video, but watches an ad for more than 30 seconds or the user watches the entire ad for less than 30 seconds, it's also considered a one-time view.

Target cost per thousand impressions.Can be used in the following forms of advertising: skippable interstage ads, video discovery ads, non-skipping interstage ads for no more than 15 seconds. For non-skipable interstation ads, users are forced to watch each ad, and each impression means playback.

Visible cost per thousand impressions.Can be used in the following forms of advertising: external video ads. Some advertisers prefer to bid for per thousand visible impressions because they want to be able to set the maximum amount they are willing to pay for each visible impression, rather than every click.

Target cost-per-conversion.(CPA) can be used in the following form of advertising: TrueView for Action. Target Cost-per-conversion is an intelligent bid strategy that sets the right bid for you and helps you get as many conversions as possible without exceeding your goal cost-per-conversion (CPA). This bid strategy uses advanced machine learning technology to automatically optimize bids and provides real-time bidding capabilities that give you the flexibility to adjust bids for each bid.

Increase conversions as much as possible.Can be used in the following form of advertising: TrueView for Action. The Maximize Conversions bid strategy automatically sets bids to help you get as many conversions as possible for your campaign without exceeding your budget.

Custom quotes.Can be used in the following forms of advertising: header ads. Google sales representatives need to be contacted in advance, according to the country and the corresponding date to give an internal offer, usually expensive, is the rich gold master father will choose a form of advertising.

Based on YouTube's huge audience, YouTube video ads offer the possibility of expanding unlimited exposure in a short period of time, and if there are sporting events, major exhibitions and other events, YouTube's pre-event warm-up is ideal. YouTube also offers the possibility of seeing what's really going on, bringing more quality Leads to B2B's corporate customers. YouTube video ads are also an option that many advertisers can't bypass. So how do you measure the effectiveness of YouTube videos, Google ads provides a number of data dimensions, we mainly look at the most commonly used.

Impressions,Every time your ad appears on Google's ad network, such as Google.com, YouTube, or other publisher sites and apps, it counts as a show. You can measure how often an ad appears.

Number of views., users watch your video for up to 30 seconds (or if it's less than 30 seconds long), or interact with your video, including clicking on call language, cards, accompanying banner ads, thumbnails, or logos.

View rate.Measures the percentage of people who watched your video or thumbnail for the first time.

We can also clearly see where each user sees, 14% of campaign A people have read it all, better than campaign B's 7.66%, indicating that campaign A's material or ad form is more attractive to users.

Take a closer look at the image below, Campaign A, a total of 1231 views, the cost per view is 0.62, the total cost of advertising 767 yuan, but the corresponding number of clicks only 85 times, this set of figures shows that in these 1231 video views, only 85 users from YouTube video clicked the link to the site. Explain that YouTube videos cost $9 per user to the site, which is usually more expensive than other forms of advertising, such as search, shopping, and display waiting for land. However, users who come to the official website through YouTube video ads usually have a high interest in your products and services on one side, and then pull out of the wonderful YouTube videos and visit your official website.

YouTube's main function is also to expand exposure and reach out to old customers on video network channels such as YouTube, and re-establish relationships with customers. B2C video ads are difficult to convert to orders when the material effect is average. YouTube's performance is measured primarily by the purpose of your YouTube campaign.