Uncover Google brand ads and share optimization tips from foundation to full score.
Google brand advertising is a good choice if you want to build brand awareness through ad serving. If you have some practice in this area., but struggling to find an optimization breakthrough, this article will be perfect for you.
It will start from.Brand marketing model analysis to start, for you to introduce.Common ad types and optimization ideas. Small partners who have mastered the basics can also look at advanced optimization operations. Finally, learn about the different industries of advertising form matching.
Crowd characteristics:Age, gender, income, child situation. For example, 18-24 years of age, childless.
Audiences with similar interests:A hobby or point of interest, for example, a game of heavy player.
Custom Interest Similar Audiences:Target with keywords, URLs, apps, geographic locations, and more. For example, someone who has downloaded the Nintendo Switch Online App.
Specifically intended audiences:People who have recently had strong demand for a certain category, such as Nintendo Consoles.
Custom intent audience:Specific search behaviors, such as Switch popular games.
Target customer match:Data backtracion, such as contact information for offline activity collection.
Remarketing and lookalike audiences:Based on site visitors and video viewers.
6 s Cannot skip video content.
Attract more customers and increase brand awareness with memorable short content.
Usually used in combination with skipable in-episode ads (DPM) to maximize touch.
Skip interspersed ads (DPM)
Intersert ads that can be skipped after 5 s and pay for display.
With the goal of increasing reach and visibility, it reachs a larger audience on YouTube at a relatively low unit price per 1,000 shows.
Skip interspersed ads (CPV)
Intersect ads that can be skipped after 5s to pay for interactive behavior.
100% viewing (less than 30s of video length) or watching more than 30s (growing up to 30s at the time of video) is an interactive type.
Click on call-to-action slogans and accompanying banners as another form of interaction.
For non-skipable/skippable interspersed ads and combinations of guided visual ads.
Show the audience a series of materials in a custom order to tell the brand story.
The combinations are diverse and have a more audience viscosity than several regular 30s videos in a row.
Discover the ad.
There are no landing pages, and the video starts playing and is billed for viewing once.
Ads are displayed in the form of thumbnails, titles, and descriptions.
Show on movie viewing page, search results page, YouTube home page (unsold app home page)
Call to Action ads.
The only non-e-commerce video ads to be turned into a guide.
End card is automatically generated at the end of the video, and the opportunities for directing are greatly increased, allowing you to attach forms to collect user information while the video is playing.
More in line with the audience below the audience funnel, it is recommended to drop at least 5 footage variables at a time, allowing smart bids to control delivery.
Check the search partner to expand delivery coverage.
Set the language based on the keywords and text delivered.
The bidding method should be consistent with the marketing phase, with no conversion tracking Target Impression or Maximize Click, and conversion tracking Maximize Conversion or tCPA.
Ad group level recommendations: Keyword level recommendations: Ad level recommendations: Audience-level recommendations:
Industry-related high-intent audiences (e.g. custom intents, users with specific intents in the market)
Skip video ads (call to action, form attached)
Search ads (maximize conversions with form attached)
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