Google Ads' configuration guide to Black V season promotions
The annual e-commerce season is in full swing, I believe that the major small and medium-sized sellers have felt the atmosphere of the peak season.
In order to add to the festive atmosphere, this small editor once again released the exclusive recipe - Google ads on the Black Five season of the promotion of the configuration guide, for the Black Five together to help.
Black five promotional port settings
Start by opening the Google Merchant Center account associated with Google Ads, and the promotions for Google Shopping ads are located in the Google Merchant Center settings.
Go to the Marketing - Promotions page located in the left navigation bar
If you haven't launched any promotions before, the first time you configure the operation, you'll need to turn on the Merchant Promotions feature, fill in the relevant information and submit an audit (1-3 days). Once the review is approved, you can set up the promotion function.
After entering the promotion settings page, click on the "Blue Adder" to add new promotional information.
Select the country of promotion
Select the country in which the promotion is applied. Countries currently applicable include the United States, Australia, the United Kingdom, India, France and Germany.
Select the promotion type
In the promotion type settings, you can select the appropriate promotion category based on the identified operating plan.
Amount Deduction
Buy a specified quantity and enjoy a cash discount
If the same item is purchased in a specified quantity, the item is entitled to a discount
Percentage discount
Purchase a specified quantity and enjoy a percentage discount
The same item is purchased in a specified quantity and is entitled to a discount
Each promotion type corresponds to a specific promotion, which can be selected based on its own industry, product attributes, and user group characteristics.
Take clothing as an example, select the discount percentage method, set a 15% discount and minimum purchase amount, and move on to the next process.
Set up promotions
Product Name: Fill in the promotion name displayed in the front end of the ad, as far as possible to express clear promotions and promotional discounts and other information.
Promotion ID as a custom ID that tracks promotions
Items: Select items as promotions, all items or filter out specific promotional items using conditions
Promotion Code: Promotional merchandise discount code
Here is the example of the stand-alone site Shopify, which manages back-office sync settings for discount codes for promotional events
Select the start and end dates of the promotion and submit your review.
Review and display
The review cycle takes 2-5 working days, and when the review is approved, you can see the product's promotional information on the front end of the Google platform.
Take the stand-alone site Shopify, for example, and don't forget to sync the discount codes you set up for promotional promotions in the back office of Shopify.
At this point, the entire Google advertising campaign promotion framework is almost complete.
In addition to the configuration of the Black Five promotion, for the website, product selection of the right precise promotion program is also a top priority, about more relevant information, don't forget to pay attention to the public number to learn more dry goods.
Note:The above operation is the background operation of the small compilation website, please combine their own needs, read carefully and then set up.
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