Good Chords . . . . Ep.184. Sound Design: Learn from YouTube's most successful ads of the season!
Today we're going to look at the most successful Youtube ads for the second quarter of 2018 and talk about the sound design techniques for the film. The title of the ad: It's you who give us the power to shake. Then the film's soundtrack will have to be powerful, the soundtrack mostly uses G, Em, C three simple chords. Choreographing is the arrangement of layer-by-layer stacking, so that the power is getting stronger and stronger.
The official university analyzed the composition of the film soundtrack for the teacher, let's take a look together. At first it was a slow long tone; 14 seconds later, a string break with fixed octets was added, ating a sense of stability, determination, and effort; adding a low drum in 28 seconds; adding too much drums in about 36 seconds, but with little sound; turning too loud for a beat or two at 50 seconds; adding a high-pitched melody at 56 seconds, using Em and the chords for the first time, and becoming passionate. After 1 minute 04 seconds too drum into a more complex rhythm, where the energy reaches its highest point, then maintains the status quo, ending with a G chord at 88 seconds.
The reason we sound cool is because of its sound design, such as low-frequency sound when the flash, the heart is shaken and there is a feeling of excitement. Of course, in real life there is no camera without this sound, is later added to the computer.
Then there's the clip of ink splashed on the ground, where the echo is super big and has a grand feeling. The film's sound design is very successful, sounds super powerful, sound choice and point in time are reasonable, there is no sense of disconature.
Finally, let's take a look at the sound design exercise. The official recorded a picture of the ball playing on the teacher's mobile phone at home. So how do you make this play sound good? Let's see how the official is done for the teacher!
How would you voice the sound if it were you? We posted a video of the official patting the ball below.
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