GSB Viewpoint . . Which strategy works best in social media marketing?
"It may sound paradoxical, but if there's not enough user engagement, no one's involved in branding," Nair said. So even if you're primarily interested in driving sales and performance marketing, it's important to add some good brand personality content -- even if it's just to keep users visible in this crowded market. "
-Harikesh S. Nair
Interestingly, statistics show that most companies' marketing departments currently use only one strategy, while very few use both. "I don't know why, it's probably related to the organizational structure of the company - depending on whether the team responsible for social media marketing is more closely related to the sales department or the marketing department," Nair said. "
Translated from the original text:On Social Media, Sell Your Brand, Not Your Stuff from GSB Insights
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