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BACKGROUND: After learning the concept of advertising, the steps you run, and your advertising goals, you continue to look at Facebook's basic operations, Manage Activities. Here's just a few overviews, because they're linked to your running account and ad serving, so it's summed up in the Facebook Ad Run series.

First, create an event

1. The business page clicks "Create an event"

2. Fill out the form that pops up (choose fun photos or videos that enhance the appeal of the event)

3. Add some details to promote the benefits of participating in the event

4. Add some keywords (practical suggestions: use the hashtags and mentions to explain who the event is involved in and what)

5. Need to buy a ticket? (There are two ways to buy tickets for users: the first is to add links, direct users to the ticketing site, and then customize the date and time of ticket sales.) The second way is to sell tickets directly on Facebook. )

Promotional activities

In-station promotion

1. Free

1. The people who like and follow your Page are your native audience

2. Share your event calendar on Facebook (post a post with a preview of the event, click Share Events in the Events tab, and the latest events will automatically generate a preview. )

2. Pay

1. After you create an event, go to the "Push Campaign" on the event page to select goals, audiences, budgets, schedules, and more

Off-site promotion

1. Create a QR code (go to the event page, click the menu button at the top right, select "Create a QR code" and download it)

2. Choose the most appropriate co-organizer with the largest number of coverage (like or follow the Co-Organizer page where you can see your campaign campaign)

3. Add a QR code or web address to a paper promotional material

Third, update activities

You can publish, edit, and update events in one-stop shop at the Publishing Tool.

Attention:

1. When using the publishing tool, the active location can be edited up to three times

1. If your venue needs to be replaced more than three times, it must be updated in the event description.

2. You can edit the activity description at any time before the event begins.

FourImprove activities with effectiveness analysis

You can see reach and page views through Home Effectiveness Analytics to see how many people have clicked the "Action" button, and you can compare the effectiveness of your current activity with previous activity performance, and these tools can help you improve your activity performance.

Tip: Use Audience Analytics to understand the age, gender, and region of the event's intended guests. This information helps you reach a more relevant audience in your follow-up events, attracting more potential guests to the event.

Home page performance analysis is also useful before the event starts

1. If you decide to run a tweet, here's how your ad performs.

2. Example:
   You'll remember Jasper's Market, which hosted a delicious pizza tasting, and their push-through campaign was only a day away, costing only $4 and covering up to 53 people. About 70% of them are female and 30% are male, mostly between the ages of 25 and 34. This information is very useful for their follow-up activities. Now they've figured out what kind of people they should target and how to reach them with high-quality creative posts.

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