Entering the second half of 2017, social media marketing is still hot, August 18, Yan Yan Consulting held a special training camp module five "digital marketing and social media operations" successfully concluded, this course is full of seats, the atmosphere is warm, the two instructors with their own experience for the vast number of students on a high-quality social media application practice course.
In the age of social society for all, whether you are a celebrity or a grassroots, in the age of social networking, understanding marketing, good at planning is to enhance their own value of soft skills, good marketing can make themselves win a better life.
Specifically how to do a good job of marketing in the internet age, so that they are easier to find, said this special invitation senior social media lecturer Ranky for everyone to give an in-depth explanation.
Under the background of Internet plus, the marketing environment has really changed greatly, how should enterprises deal with it?
Ranky mentioned that in the Internet age, according to the enterprise situation, to find out the enterprise brand marketing appeal, learn the social media pattern of content dissemination rules and self-media brand marketing methods;
Brand marketing should start from brand positioning, from functional positioning to find the market, create the market, learn the basic principles of crowd, brand positioning.
In addition, we should understand the content channels and forms, use creativity to do a good job of content marketing, establish social media matrix, choose the appropriate platform to integrate social media resources, from the account role settings to do a good job of content planning, planning matrix to complete the diversion;
Social media is an important marketing channel, understand the promotion process of channel marketing, the basic method of doing activities, the use of advertising tools, can bring good marketing results;
Regarding the practical skills of enterprise content marketing, the lecturer mentioned that the core of content marketing is content, how to make good content from the planning, paper work, design and operation of the four dimensions to start.
It's the age of the information explosion, and everyone doesn't spend too much time on information that doesn't have much value.Therefore, only high-quality content and beautiful design that really attract the attention of consumers is really good content, who can successfully attract consumer attention, then you have the premise of success.
Another guest introduced Google search optimization and Google advertising content, we know that Google is the world's number one search engine, billions of clicks a day, this is a huge gold mine, foreign trade entrepreneurs want to dig deep.
From the leader of the lecturer around several forms of Google advertising to tell, the final core or back to digital marketing the most important and difficult part - content is king, in fact, content is good, advertising is good, are to attract consumer traffic form, the core point is how to attract the eyes of consumers, and then impress their hearts, and ultimately improve the transformation, promote the transaction.
As the old saying goes, wine is not afraid of the depth of the alley.And now, the aroma of wine is also afraid of the alley deep. Without a good marketing promotion program, you can't let overseas users see your product in a great amount of information, even if the product is good, it's futile. Foreign trade enterprises to do, in addition to polishing good products and services, is around the product production of good content, and in the right channels to spread their own.
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