BEIJING, May 9, 2019 (Xinhua) -- Skullcandy, a well-known U.S. original lifestyle headset brand, announced the selection of Dareth International Communications Consulting as its partner in social media and consumer communication marketing in China. The focus of this collaboration will be on social media and opinion leadership marketing.

      In designing and manufacturing headset products, Skullcandy has always believed that its brand mission is not only to enable consumers to hear music, but also to enable consumers to "feel" music. Skullcandy is deeply committed to brand culture at the intersection of music, sports, youth and fashion. In this partnership, Dareth International Communications Consulting will leverage its unique cultural insights and rich marketing experience in China to help Skullcandy bring unique design and experience-incomparable headset products to the more music lovers in China.

      Sarah Ching, China director at Skullcandy, said: "Darth's international communications consulting team is well aware of Skullcandy's culture and our goal of becoming part of China's vibrant music and youth culture. We were very impressed by their unique insights into culture, their imaginative creativity, and their attitude towards China's trend-setrs. "

      Andres Vejarano, Managing Director, Darts Asia, said: "We are delighted to be working with Skullcandy to promote its interaction with China's vibrant and diverse community. We also look forward to helping Skullcandy attract and inspire more and more music lovers through cultural exchanges to experience the power and fun of music. "

About Skullcandy ®

Skullcandy, an American manufacturer of original audio products, is also a well-known lifestyle brand.Skullcandy believes its brand mission is not only to make music heard by music-loving consumers, but also to make it feel like music. Born in the intersection of music and snowboarding, skiing and surfing, Skullcandy not only uses breakthrough technology in headset design and manufacturing, but also works with a wide range of emerging artists to bring innovative headset products and audio experiences to consumers and further develop its brand culture. Headquartered in Park City, Utah, Skullcandy has offices in Tokyo, Zurich, London, Shenzhen and Vancouver. Skullcandy designs, markets and distributes audio products worldwide through a variety of channels, including collaboration with the world's most important cultural centers. For more information, see Skullcandy's official website: https://www.skullcandy.com