Special tipsFacebook is committed to creating a great user experience, including the experience that people have experienced on your site since they created your ad. Therefore, it's a good idea to remove all pop-ups from the target page. Facebook has found that pop-ups can have a negative impact on the user experience, which can reduce your coverage and increase your costs.

Pop-ups can also be unnecessarily disruptive, which can cause users to go straight back to the initial portal instead of further purchases of your product.

The Facebook Shops platform lets you sell products through the store on your Facebook page. To build a store, you'll need to create commerce_manager Manager account on facebook.com/twitter. Follow the prompts to set up the type of store that's right for your business.

With the Business Manager link, you can use catalogs with Facebook ads, including dynamic product ads, in a variety of ways. Dynamic product ads allow you to re-target people who have visited your site and show them customized ads based on how they view your site. That's why the necklace you clicked on and didn't place an order will re-emerge on Facebook.

The main benefit of using dynamic product ads is to make sure that your audience has an understanding of the products they are already interested in or the related items they might be buying.

When running Facebook ads during the holidays, sometimes you can offer different quotes at different stages, rather than offering the same service to everyone else, so you can get better results.

For example, if someone visits your site and adds a product to their shopping cart, but doesn't complete the order, you can show them the free shipping ad interface. If this time they go back again to buy, but finally did not order, then you can further, throw a 10% discount to try.

When you offer a quote in a Facebook ad, make sure you've set up filters to display the right quote at the right time node. Also, when repositioning your target customers, be sure to exclude users who have already purchased them so that they don't get discouraged by the price cuts.

Note that there are many ways to promote, not necessarily a price reduction. If you want consumers to order products before a specific date, you can attract them by offering free gift wrapping or guaranteed shipping during the holiday season. You may already know which approach is best for your audience, but if you're not sure, it's time to figure it out. You can also start testing now to see what's attracting their attention. (Step 4 discusses testing in detail.) )

Plan key dates for seasonal Facebook ad campaigns

In the fourth quarter, countries will have a lot of holidays, all of which are great opportunities for extra promotions through Facebook ads. Keep in mind that the closer you get to a critical promotion date, the higher your advertising costs may be. Therefore, you need to take advantage of the knowledge gained in the initial test to get started.

Seasonal advertising is likely to increase before these key 2020 dates, and therefore costs may increase:

October.

31: Halloween

November.

14: Luminaire Day

26: Thanksgiving Day (USA)

27: Black Friday

28: Small Business Saturday (USA)

30: Cyber Monday

December.

5: Small Business Saturday (UK)

10: Hanukkah

19: Super Saturday (last Saturday before Christmas)

24: Christmas Eve

25: Christmas

26: Boxing Day (UK)

31:Chinese New Year's Eve

Other business-critical dates

Your own key business dates and promotions may also affect your Facebook ads. Plan them in advance so that they can be included when planning Facebook campaigns. Key dates may include new product launches, restocking, and final order dates to ensure smooth delivery or personalized operations.

Don't put off until the end to make these decisions. If there is no inventory or has been discontinued, you may need to include some of this information in your ad file or make changes to the catalog. You know, what consumers can't stand most is seeing ads but not buying products.

Testing your creatives and building copies of your ads at this stage can seem tricky because you want to avoid using seasonal ads too early. However, you can start a broader test to find out how your audience is reacting to get a better idea of the types of seasonal ads that might work well. For example, you can test a specific color, theme, or ad type. You may find that video gets better results than still images.

Also investigate what kind of ad copies your audience is happy with. For some businesses, a short, lively one will work well, while others may find it longer and more effective, especially if consumers are required to consider longer-term items.

As you test, you'll begin to understand how long and how much it takes to turn someone into a customer, and how many touch points they need to achieve it. Keep in mind that starting a test is always too early to catch up.

If you're confident you can optimize your ads to produce the results you want, start deploying your Facebook advertising strategy.

The holiday season is stressful, and you may not even be sure what content should be posted on Facebook every day, so plan ahead for the valuable content. This will ensure that you always have quality output, and that these things will not take up more private time.

Conclusion:

Doing business during the holidays can be challenging, but with adequate preparation, your Facebook ads will make it easier for you to achieve your goals.

Start by optimizing your site, test and plan all your key date events and offers, and once your Facebook campaign starts running and running well, it'll give you an edge among your competitors and further optimize and expand your campaign.

What do you think? After reading this article, when do you plan to start planning your holiday Facebook ad campaign? Do you have any preparation tips to add? Welcome to the editor-in-chief through the public number.

Original address: https://www.socialmediaexaminer.com/how-to-plan-facebook-ad-campaign-for-the-holidays/, translated by Titanium Dynamics.