On April 27, Lanhan Interactive, as the official agent of Facebook China, together with AppsFlyer and Facebook, co-hosted the 2018 GMIC Sea Marketing Summit Forum at the Beijing National Convention Center, which brought the latest marketing data and trends to the overseas enterprises with the theme of "Created by You, Let the World Love - Attack on Advertising Value".

In addition, the venue also has Facebook's official custom gifts for participants to receive free of charge, this is a knowledge and fun in one of the thought feast.

GMIC Sea Marketing Summit Forum Site

In this sea marketing summit forum, Lanhan Interactive General Manager Li Wei for the live guests brought the theme of "the best times" wonderful speech, not only let the audience better understand the development of Blue Han interactive and business scope, but also on the sea marketing trends have a global grasp.

"This is the best and worst time for offshore companies, " Li said.Blue Han Interactive as a professional one-stop marketing platform, this time with Facebook and AppsFlyer held a sea marketing summit forum, hoping to share dry goods from different angles, to help Chinese enterprises go out. In this regard, Li said: "Going to sea is not only our pursuit of business goals, but also the 'China goes out' of the great power mission, we have the ability to achieve this goal of pride."

Li Wei, general manager of Blue Han Interactive

Since its establishment in 2016, Lanhan Interactive has helped more than 3000 customers to expand their business to more than 240 countries and regions around the world, managing more than 30,000 advertising accounts, advertising exposure more than 600 billion times, in helping enterprises to go to sea marketing has a wealth of experience and strong strength.

In this forum, Lanhan Interactive also stood in the perspective of industry leaders, shared the theme of "global marketing creative insights and materials to develop a treasure trove" speech, the highlights of the 2017-2018 global marketing industry big data insights, Blue Han interactive business services director Li Teng and Blue Han interactive effects marketing director Liu Chen jointly explained the report.

Li Teng, head of blue han interactive business services

Liu Chen, marketing director of Blue Han Interactive Effects

Hand tour, APP, e-commerce is a very popular industry in the field of sea travel in recent years, Blue Han Interactive released this report from the regional market data, various types of delivery effects, regional delivery types, creative types of delivery effects, etc. , in-depth and intuitive analysis of the sea industry situation, for enterprises to provide adequate data support for the sea. In addition to macro data, Li Teng and Liu Chen also shared practical marketing material experience, from the material production tools, types, effects and other aspects of a detailed explanation, many participants said "very useful."

After a wonderful sharing by three guests from Blue Han Interactive, Terry Meng, Facebook's director of marketing science for Greater China, and Wang Wei, head of AppsFlyer China, brought a heavy-duty LTV white paper, in which the two explained in detail the major market revenues that companies are very concerned about, the time users first buy, and the value of their user life cycle.

Later, Lea Gao, a senior business manager at AppsFlyer China, shared a keynote speech on "Mobile Ad Cheating: A War Without Smoke" about the chaos of mobile advertising, in which she explained her views:"The correct measurement of ROI requires attention to the impact and harm of cheating traffic and its evolving trends".

Terry Meng, Facebook's director of marketing science for Greater China

Wang Wei, head of AppsFlyer China

Lea Gao, Senior Business Manager, AppsFlyer China

Games are a very popular area in recent years, as a sea marketing thought forum, there must be no less for the game out to sea discussion, Facebook Greater China Game Senior Strategy Manager Ye Yuling - in the field of gaming has a wealth of experience in the senior big curry, on how to get big R players to share their experience, she said:"Facebook's platform strategy has evolved from user acquisition to optimization of user quality, which is critical to the survival of the game"In this presentation, she focused on how to get high-quality users through Facebook's latest solutions and how to maximize the effectiveness of high-quality users.

Ye Yuling, Facebook's senior strategy manager for games in Greater China

Mastering the latest industry data and methodology is equivalent to having good tactics and equipment, but the success of a marketing war also needs to look at the final test results, which is also the participation of enterprises in this forum is very concerned. Therefore, the organizers specially invited four guests with rich practical experience: Lanhan Interactive Product Director Yang Cui, Zulong Games Overseas Marketing Director Zhou Wei, HiHO Game VP Feng Wei and OFO Overseas Effects Marketing Director Guo Rui xue, they in the round-table discussion with the theme of "Value and Efficiency" to express their views, express their views, for everyone to contribute a wonderful and dry thought dialogue.

GMIC Sea Marketing Summit Forum Roundtable Discussion

With the arrival of the enterprise blowout tide, more and more domestic enterprises set sail, as far as the living environment of the marketing advertisers at sea is concerned, Ari Consulting concluded in "China Mobile Internet Out to sea environment analysis and forecast 2018":"Costs and benefits are rising and increasing competition is driving market maturity", fierce competition is the sea market can not avoid the pain, but enterprises can play a subjective initiative to alleviate the pain. By Lanhan Interactive General Manager at the event site said a sentence: "Today's share of the content, as long as the enterprise can have a little help, we are very pleased", Lanhan Interactive also look forward to the enterprise on the road to contribute to the sea.