Bean petals rate the best creative book authors and teach advertisers three things
Early on the weekend, Li Xin frequency classic text book limited to 65 fold, because only 72 hours, must take up a little weekend time.
The most popular "advertising creation", limited time65 percent off, the original price of 256 yuan, now only 166.4 yuan,Save 89.6 yuan。Highly recommended, a set of hands.Recommendations at or above the guidance level "Creative Education", recommended small suits above the director level. The time limit has passed 17 hours and requires a friend to pull directly to the end of the text to sweep the code, orRead the original textto find the appropriate package to purchase.
Friends who don't know much about it can read the details of the book before buying it. The full text is as follows:
Didn't expect the sincere royal paper, Li Xin frequency has been written for 28 years.
I have the impression that she is a person without a sense of age, and time seems to have no limit to her. She's a nuclear-grade creative,Advertisers who travel around the world to explore their personal potential. So is sheWrite four books a year,13,672 people rated 8.1 points as the 10-year record keeper of the best creative book
So far no one has broken it, and it's hard to catch up
What I didn't expect was that, after promoting a well-known female writer, she never interrupted her writing, and now she is still writing a text for major brands every year.
The oneness of heaven and man is not the realm of retirement, but every minute you are happy to live now
When you have New Sight, all the old forces will know how hard it is to retreat
Between the crowded reality and the utopia of the sky, it's "Outside"
Many people say that Li Xin frequency's text is very strong, but unfortunately can not learn. There may be some misunderstanding, and today I say that this affects me to write at least one book a year, Li Xin frequency, taught me, let me benefit from 3 things so far.
Stand on the shoulders of giants and imitate and re-create
Days later was also Xu Weiying's little paper
Shortly after entering the advertising newcomers, very obsessively to create a completely alternative work, but where the work is said to have a little bit of a certain work of the shadow, can not be overturned again.
The actual combat is often forced cruel, the pursuit of efficient solution to Party A's commercial problems, no one can really wait for a downright, absolutely original new advertising. More often than not, we stand on the shoulders of giants and imitate and re-create.
Real estate advertising circle once the wind to win, the original works, very heavy imitation of the copy god Neil French traces;
NetEase Cloud Music "The Power of Music" idea originated from a burst video on the pipeline many years ago;
The day after the text, such as Li Xin frequency, was also Xu Yiying's small paper. Although she has only been ideologically for a year, and Xu may not have a strict teacher-student relationship, but you will find that Li Xin frequency of the text, the subject matter and content of the infinite rich extension, learned the true meaning of Xu Yuying.Stand on the shoulders of giants and imitate and re-create，and develop your own styleLi Xin frequency's text is warm, not Xu Yiying's rhythmic cold and prickly.
Plagiarism is immoral, imitation is the only way for creative people to advance.Li Xin frequency to the department store spring special sale of the manuscript, but also used that year ZTE department store's annual slogan - a year to buy only two good clothes is moralThe lower right corner of the figure below is marked。
In.Personally, every year since 2015, I have written a book summarizing and sharing my practical caution and experience, which I learned from Li Xin frequency with my own personality.
The 21-year-old never stopped writing a paper when he picked up his pen
The better you write, the luckier you are
There's no natural good paper,The Masters didn't write very well in the first place.Even Li Xin frequency life's first picture works, can not talk about the technical surprise four.
Li Xin frequency life's first text
At first we were surprised that Li Xin frequency with imagination to enlarge the popular context, break the vocabulary inherent stitching, give vocabulary conflict, create anthropomorphotic, metaphorical, figurative and other fresh sense of writing, to create Lang Lang mouth of the golden sentence.
Since 1995, for example, it has long been misinvested as a coffee paper,I'm not at home, I'm in the coffee shop, I'm not in the coffee shop, I'm on my way to the coffee shop
For example, to give music no glory,Without Sibelius, Finland would have been dumb
Also, for example, anthropomorthic living perspective,Miniskirts in the sun demonstration, sandals on the shoe rack co-signed, swimwear advocates the dissolution of sweaters, wardrobe requirements for a complete transformation ... Summer on May 20th, the overthrow of the spring regime
Even if most people default to boring sales-oriented promotional ads, she can develop brain holes, write interesting, but also popular philosophy, by copywritten copycats for more than a decade.
For example, in the theory of mental victory, the high price of the physical, compared with the cheap to obtain spiritual supplies, the strong contrast reflects the value of the book to be marketed.
1000 yuan can't buy a pair of eyes
But you can buy Bill Gates's vision
1000 yuan can't buy a few psychologists
But you can buy EQ wisdom for a lifetime
For 1000 yuan, you can't get a trend consultant
But you can buy popcorn reports for future business opportunities
Li Xin frequency digital exchange contrast of the writing ideas, so that imitators also write a lot of good works. Farther away, there's an admissions paper written by Lao Luo's training school.
More recently, the recent brushing of friends circle can not afford to eat crayfish series.
A paper is a brain hammering and hand kung fu, no matter how high the position, do not practice then retreat.Talent is good also have to work hard, who is not the better the better to write the luckier?
Whenever the oil lamp dry, want to shout "old son is not dry", I will open the collection of Li Xin frequency text, read Li Xin frequency books. Read a read, read a thought, you see, a do not rely on the paper rice scheme of the predecessors, are still well-made paper, weThink about itIt's not enough.
All the so-called learning can not be the classic case-by-case way
It's all the wrong way to learn
I've seen a lot of classics, but I still can't write them well. A lot of people also complained to me that Li Xin frequency of the paper is very good, but you can not learn.
A lot of people just go to cut Li Xin frequency of the text vocabulary and then mechanical stitching, rather than deeply read after learning her writing ideas and entry points, you certainly can not learn.
The Green Tomato Library wrote 160 product essays for IKEA that year, and learned the idea of Li Xin frequency using imagination to expand the product and make the text touch more interesting boundaries.
The mainland has so far learned li Xin frequency most like also has to count the net red brand non-stop, their most classic "when you write PPT, Alaskan cod is jumping out of the water..." is inspired by Li Xin frequency to Zhou Shengsheng wrote the second paragraph of the love long text, and then with their own tone and mood adaptation rewrite.
Li Xin frequency to Zhou Shengsheng wrote a long text of love
Second paragraph:We missed only once in our lives, and in 2000 we were moved by the first sunshine. Then we missed the fish road in Yangmingshan and the azaleas in spring, the egg snow ice in summer and the waves on the north coast, the roses in full bloom, the happy Valentine's Day with candles, the maple leaves in the autumn, and your smile.
In-text texted anthosts:When you write PPT, Alaskan cod is leaping out of the water, and as you look at the report, the golden monkey of Mount Merry Snow just climbs to the top of the tree. As you squeeze into the subway, Tibetan mountain eagles hover over the clouds, and as you fight in meetings, Nepali backpackers sit next to the fire with wine glasses. There are some roads that can't be walked in high heels, some that can't smell the air with perfume, and some people you'll never see in an office building.
Step by step to write their own style, and beauty. More importantly, it learned Li Xin frequency to literature, to music, to movies, to travel, to all the good things to borrow the source of the creation of nutrients, so you see the pace, how to write seems to be right, because it has been on the road, rather than trapped in the small room of art.
Don't just copy the vocabulary of a copy master, learn their distinctive thinking path.Like the previous article, Lao Luo training school's admissions ads and can't afford lobster series, learning is the writing of thinking. Persuading others is always your logic, not a new word.
Li Xin frequency is the Chinese language case personal ability and business tentacles to explore the best advertisers, her life experience is the best learning model for every advertiser. Her paper has stood the test of the market for 20 years and is still in effect today. The generation of advertisers she influenced has been the backbone of advertising circles such as directors and bosses.
Her honesty is a must-read introduction to every paper, and her creative approach allows creatives to take less than five years of detours.Unfortunately, the old versions of "Honest Side Effects" and "Fourteen Life Creative Classes" are out of stock, and the price of second-hand books is frighteningly high.
"Fourteer Life Creative Class" JD.com search screenshots
"Advertising Creation" "Creative Education" two small sets.
If you like paper, like creativity, like Li Xin frequency, like sincere bookstore, like best-selling 20 years, Chinese advertising godfather are the first time to support the classic paper, creative desk books,Please read each of the following words carefully and it will determine whether you can buy a book or get a discount to buy a book.
Li Xin frequency himself personally authorized advertising common sense exclusive launch of her limited book
Originally thought that as long as 20 minutes to complete the group purchase, the whole life of 3 hours, the whole group boiling, you slightly feel the scene at that time.
Special paper full color printing
Lock line hardcive, protection book reading super cool
Limited number, first-come, first-0.
Not only sell, but also read. After the purchase of private letter ghost pay screenshots, into Li Xin frequency common sense reading club, in the group together to read Li Xin frequency books to use.
Li Xin frequency reading group
People who have bought the old version of "Honest Side Effects" and "Advertising Worship" can also buy it.
Recommended to buy "Creative Education" Tianlong eight, bean petals rating the best creative method book,Take 8 of the latest editions for less than the price of the old 4 second-hand books.
"Creative Education" Tianlong eight catalogs slow shooting, cross-screen full-screen viewing more clearly
Long press two-dimensional code into the shop "advertising creation" "creative education" "travel travel" 15 small sets.
Go to "Discovery" - "Take a look" browse "Friends are watching"
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