According to foreign media reports, Apple officially openedInternational Version Shake (TikTok)account number, and passed the official certification. The account hasn't followed anyone and hasn't posted anything, and the number of followers has accumulated 1,281.

Ask, people will pay special attention to AppleTikTok account, do you see the ads?

It's possible that even the ads won't show you! Apple may be occupying a position to brush the sense of existence... It's likeApple's official Twitter accountIn the same way, nothing was published, but there was4.28 million followers.

Personally, Apple won't let TikTok accounts sit idle like Twitter. Apple's Instagram account, like apple's, should do well by posting some shot on iPhone ads, which already have 23 million followers.

After all, TikTok's user volume is so large that the effect of branding is so powerful that Apple doesn't know...

According to statistics, by the end of 2019,TikTok has 614 million downloads, and more than 1.9 billion downloads worldwide.

And it's going to continue to grow in 2020.February's list of the world's most popular mobile app downloadsTikTok is even more dominant.There are nearly 113 million downloads,Ranked No.

Globally, TikTok is arguably one of the most popular short video social software.

TikTok's user volume, coupled with Apple's brand influence, is good to shoot any small video,The publicity effect can also achieve the effect of 1 > 2。 The most important thing is that this model does not have to pay for the development of cloth will promote, the cost is low enough ah!

And making videos is what Apple has always been good at.

Just during this year's Spring Festival, I don't know if you remember apple's Chinese New Year micro-movie with the iPhone 11 Pro"Daughter"？

When Apple placed ads in its circle of friends, it released two videos directly, except for eight minutes"Finished blockbuster"And show you back 3 minutes"Behind the Scenes"。

The 8-minute finished micro-movie looks warm and touching, but it's actuallyThree minutes and 21 seconds of flowers is the highlight of Apple's promotional film.

whichThis part of the indoor dispute between Zhou Xun and his motherBehind the scenes, vaguely to the user to promote a wave,The iPhone has excellent ultra-wide angle and stabilization performance.

Behind the scenes in the rain scene, homeopathyAn advertisement was made for the waterproofing of the iPhone.

And, the whole movie is shot down, the tools are brackets, brackets, brackets...

Word"Behind the Scenes"Make you look like you're making a movie, in fact, AppleI want to tell you, too.Just.Buy the iPhone 11 Pro and make movie-quality blockbusters without professional devices...

Well, it's just Apple's carefully curated seller show, a product-based New Year's movie...

Although, you are holding the iPhone 11 ProAbsolutely.There is a good odds that this effect will not be achieved. But that doesn't stop you from buying an iPhone...

What a marketing ghost...

So, Wood thinks Apple's official TikTok account is likely to catch up with the small video trend.Make it easier for users to understand the iPhone and buy it.

As early as January 12 this year, Apple held a show at the Apple Store to"Light and Shadow Walk"Courses on the subject. Photographer Zheng Wei was also asked to teach iPhone users how to take pictures of life on the streets of the city.And there is photo editing, color sharing knowledge.

Obviously, if combined with TikTok, Apple can later shoot via video"Seller Show"At the same time, by the way, video creation, use skills to teach users, so that the user's hands of the device to play a greater role.

Buying a phone also brings tutorials so that users can be more interested in the Apple brand and loyalty.

It has to be said that Apple's actions are indeed convincing in strengthening brand influence and increasing user stickyness.

In this, wood want to say with domestic manufacturers, don't often their own people and their own people mouth gun, you quickly see what apples are doing!